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The imminent arrival of the seventh season of the successful Fortnite video game (due to be released around December 7) is expected to dominate the holidays and prompt license holders to rush to be on Epic Games' Nice List.
In a world of available content when and where children want it, it turns out that the hottest game of 2018 is strictly programmed. At the micro level, each game lasts a discrete amount of time. At the macro level, the entire game is reset every 10 weeks or so, each new season bringing new characters, skins and dances, as well as the need to renew the "fight pass" that turbochargers pay for. 39, get experience points (XP) and leveling. up.
Epic Games has a licensed representation of IMG and imminent versions of Hasbro, Jazwares and Moose Toys, but will that be enough for the 78 million players worldwide and their Christmas listings 2018?
Merchandise is especially important for Fortnite now, as the game continues to grow. The latest Dubit Trends study found that 52% of American children aged 5 to 15 play every week. Last month, the number of simultaneous players reached a record 8.3 million (by comparison, HQ Trivia reached a maximum of 2.4 million players simultaneously at the beginning of the year and has been declining since) .
Fortnite is a great example of the technology trend as a toy for children ages seven and up. Preschool brands that retain younger children – primarily television and movie characters – are gradually becoming increasingly fragmented as they become more self-reliant in their content choices and have greater access to mobile devices and that their interests begin to diversify. Market Fractures and in Dubit Trends, we are seeing more and more unique brands when we ask kids to tell us their current favorite videos, games, books and toys.
What does not change is the emotional attachment of young people to what they prefer. When they love a story, a character or a game, they want to represent it – play it, wear it, read it and play it. Toy purchases decline in boys over seven, but Fortnite, a technology and game brand with strong characters and weapons, could be an exception as boys continue to buy characters and other items from collection beyond childhood and until adolescence.
Fortnite has more than $ 1 billion in purchase revenue and Epic Games made an investment of $ 1.25 billion last month. In addition, Fortnite capitalized on the value of the game's pop culture with intangibles – Google "floss" and you'll see the iconic dance of the game performed by everyone from Toddlers to Ted Danson.
Nevertheless, even a mega-hit could miss the anticipation of launching new content just before the biggest period of buying gifts of the year. What effect will this have on the players – excited about the new characters, skins and tools of the seventh season to come – when they will not find anything that disturbs their favorite game on Christmas morning? Timing is the key, though. You can not trust a franchise that seems to be created solely to sell goods. a franchise that waits too long, however, is likely to miss the critical moment when the wave "fresh" ridge and begins its decline in the "past".
Between the two, not taking control of L & M can crack imitating products under the Christmas tree.
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