Mario Segale, the name of Nintendo's "Super Mario", dies at 84



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Shigeru Miyamoto, the creator of Super Mario, speaks on stage at the launch of the Apple product on September 7, 2016 in San Francisco, California.
Photo: Stephen Lam (Getty)

Mario Segale, the namesake of the famous mustachioed protagonist of Nintendo's famous video game franchise, has died at 84 years old.

Segale was born in Seattle in 1934 as the only son of his parents, Louis and Rina Segale, both first generation farmers, Italian immigrants, according to his obituary. After completing high school, he started his own construction company, Mr. A. Segale, Inc., in Washington. Segale then sold the company after 45 years for $ 60 million to focus on the real estate of his family owned Segale Properties.

Segale was managing commercial properties around Seattle, which would have earned it being affiliated with the Japanese gaming and electronics company. By Kotaku:

In 1981, Segale rented a Tukwila warehouse to Nintendo of America. Shigeru Miyamoto created Mario's character for his game Donkey Kong, but called him Jumpman and his girlfriend Lady. Nintendo looking for the proper names of the characters, so they named the hero of the name of its owner and the lady Pauline named after the wife of a Nintendo of America employee.

It's a particular event that triggered the name of the plumber as a whole, the New York Times wrote Friday quoting David Sheff as saying Game Over: How Nintendo conquered the world. Segale reportedly entered the property of Nintendo of America to blame his then-president Minoru Arakawa for failing to pay his rent on time. The interaction took place while the team was stuck to a name of Miyamoto's character, now known as Mario, but he had one when Segale left.

Segale would have been a very private man. But after long escaping the press, he granted a brief interview to the Seattle Times in 1993. Asked about his name used for the iconic Nintendo red hat character, he replied: I'm still waiting for my royalty checks .

Segale died at a local hospital on October 27th. The precise cause of his death has not been revealed, according to the New York Times. He is survived by his wife, with whom he has been married for 62 years, as well as four children and nine grandchildren.

"While he was at the origin of Nintendo's name" Super Mario ", while he was a tenant of his business park in the 1970s, he always dodged the notoriety and wanted to be known for what he accomplished in his life "reads. "Indeed, for future generations of his family and for those who have had the chance to know him well, his impact will always be present."

[New York Times]
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