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Old Facebook VP of News Feed and recently named Instagram Vice President of Product, Adam Mosseri, was named the new head of Instagram following the resignation of Instagram's founders, Kevin Systrom and Mike Krieger, last week. "We are thrilled to hand over to a product manager craftsmanship and simplicity – as well as a deep understanding of the importance of the community," wrote the founders. "These are the values and principles that have been essential to us on Instagram since the day we started, and we are delighted that Adam is pursuing them."
Systrom will recruit a new management team including product managers, operations and engineering to replace itself, the Instagram COO Marne Levine who led Facebook partnerships last month and the leader in engineering James Everingham who joined Facebook's blockchain team in May Instagram in July. Stein, Instagram's product manager, is a serious candidate for the product manager's decision because he oversees Stories, Stream, Live, Direct Messaging, Camera and profile.
The founders of Instagram announced last week that they were leaving the Facebook company after sources told TechCrunch that their couple had lost their independence from Facebook and that its tensions with CEO Mark Zuckerberg were rising. The smiling picture above seems to indicate that peace has been restored in Instaland and counteracts the growing perception that Facebook is breaking promises to founders. TechCrunch has previously reported that Mosseri was on the front line for the role according to sources, and The Information later wrote that some people in the company saw it as a lock.
Mosseri's experience with the unintended consequences of the news feed, such as false news in the aftermath of the 2016 election, could help predict how Instagram's growth will affect the culture, politics and well-being of Canadians. users. During his years of interview, Mosseri has always been as keen, serious and empathic. He is convinced that Facebook and its application family can have a positive impact in the world, but that they are aware of the hard work and complex choices needed to prevent them from being misused.
Born and raised in New York, Mosseri started his own design consulting business while attending the NYU Gallatin School of Interdisciplinary Study to learn about media and information design. Mosseri joined Facebook in 2008 after briefly working in a startup called TokBox. Responsible for helping Facebook integrate mobile as a design director, he is now part of Zuckerberg's restricted circle of friends and lieutenants. Mosseri then joined Product Management and oversaw Facebook's news feed, making it the world's most popular social technology and driving billions of advertising profits. However, in the midst of his successes, Mosseri also oversaw Facebook Home, the flopped mobile operating system, and he was the service officer when fake news and Russian attackers proliferated.
After taking parental leave this year, Mosseri took over the position of vice president of Instagram product, Kevin Weil, from Facebook's blockchain team. One source told TechCrunch that he was well received and productive since he had joined Instagram and that he was fine with Systrom. Mosseri now lives in San Francisco, near Instagram's City Office and South Bay Headquarters. He will report to Facebook's product manager, Chris Cox, as he did for Facebook. Cox wrote "Kevin and Mike, we can never fill your shoes. But we will work hard to maintain the know-how, simplicity, elegance and incredible community of Instagram: both the team and the product you have built. "
"The impact of their work over the past eight years has been incredible. They have built a product that people love that brings joy and connection to so many lives, "wrote Mosseri about the founders of Instagram in a … post Instagram. I am honored and excited about the opportunity to lead the Instagram team now. I want to thank them for trusting me to pursue the values they have established. I will do my best to make them proud, as well as the team and the Instagram community. "
Mosseri will be responsible for balancing Instagram needs such as people, engineering resources and growth with the priorities of its parent company Facebook, such as cross-promotion with Instagram's youngest listeners and revenue generated by profits. Some see Mosseri as more sympathetic to Facebook's desire than to the founders of Instagram, given his long stay at the parent company and his close relationship with Zuckerberg.
The question will be whether users will see more notifications and shortcuts to Facebook, or more ads in articles and feeds. Instagram has not highlighted the opportunity to syndicate your stories on Facebook, which could be beneficial for this parallel product. Instagram Stories now has 400 million daily users, compared to the 150 million cumulative users of Facebook Stories and Messenger Stories. Linking them more closely might seem to generate more content in Facebook, but users might also be wondering if what they share is appropriate for all their Facebook friends, that it's about colleagues from the family or professionals.
Mosseri's most urgent responsibility will be to reassure users that the Instagram culture and its application will no longer be likened to Facebook now that he is directing things in place of the founders. He will also have to take action to prevent Instagram from being used as an electoral interference pawn in the run-up to the US mid-term in 2018.
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