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Surprisingly, Microsoft has lost the war of smartphones despite being one step ahead of Windows Mobile, and an even older version, Windows CE. Despite its monopoly on desktop computing, the company made too many mistakes on its mobile and was eventually forced to leave the very profitable market. Microsoft even destroyed Nokia in the process, destroying a once beloved company.
After smartphones, voice assistants were the next important step. Microsoft was ready with Cortana. Unfortunately, unlike Apple and Google who had successful Mobile operating systems to push their wizards, Microsoft has again been left behind since consumers switched hard on Windows Phone. The online retailer Amazon has come out of nowhere and has also dominated this area. In the end, Cortana has become a thing that exists only to annoy users of Windows 10. It's a pity, because Cortana is actually quite good.
But good things also fail and when Microsoft announced a partnership with Amazon to add Cortana to Alexa – and vice versa – it was clear that Cortana was doomed. The agreement was biased in favor of Amazon. Microsoft introduced the Harman Kardon Invoke as a last-ditch effort to make Cortana a viable alternative to Siri, Google Assistant, and Alexa, but once again, consumers just did not want it. Also a pity, because the Invoke was an excellent material.
And now, as a last fatal blow to Ms. Cortana, Microsoft sells the Echo Dot directly. Yes, the Windows manufacturer sells a device that surpasses its own failing wizard. Although this is embarrassing, there is a precedent: Microsoft also sells the Samsung Galaxy S9 under Android. Yes, the company sells a device running Linux which allowed to destroy Windows Phone. Sigh. And after? Microsoft selling Chromebooks?
Microsoft can argue that selling these devices is a way to develop its own services, which can be pretty truthful, but do not get me wrong: it's still a public shame imposed. Rest in peace, Cortana.
Image credit: Ganna Demchenko / Shutterstock
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