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Microsoft has now started selling Amazon Echo devices in its retail stores. Twitter user WalkingCat spotted that Microsoft sells the latest Echo Dot and Echo second generation. Both devices are available online and at Microsoft stores in the United States. This initiative follows Microsoft's training of a partnership with Amazon to integrate Alexa and Cortana, and the presentation of this feature earlier this year.
Microsoft is increasingly interested in its partnership with Amazon and its integration of Alexa, while Cortana is lagging behind its main competitors this year. The Xbox One now supports Alexa and Amazon has even launched its own Alexa Windows 10 application to integrate the digital assistant on all PCs. Cortana now seems to be in a strange position at Microsoft, the software maker pushing it more and more towards more business-centric domains, such as chat bots, rather than its initial consumer-driven launch.
Cortana was initially launched on Windows Phone more than four years ago, before finding a new home in the Windows 10 main search feature. Microsoft is now experimenting with the extra remoteness of Cortana compared to Windows 10, and the 19H1 update should be complete The next year will include some changes.
Although a new version of Cortana has been launched on iOS recently, Microsoft's plans for the future of the digital assistant are not yet clear. The Microsoft Outlook for iPhone manager started supervising Cortana earlier this year, but he has now left the company before the end of the year. Microsoft has recently transferred Cortana from its Artificial Intelligence research division to its Experiences and Peripherals team. We therefore hope to learn more about what the company has planned for Cortana very soon.
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