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Satya Nadella's main conference at the Ignite annual conference focused on how customers use their services and platforms – like Shell using Azure Sphere secure IoT devices and custom image recognition to spot customers in the process of smoke at the fuel pumps.
He recounted how Microsoft spotted 56 small businesses in an attacked Tennessee town. He also invited the CEOs of SAP and Adobe to declare that it was far too urban to launch a war against Salesforce with the combination of SAP, Dynamics and Adobe Marketing Cloud, leaving SAP CEO, Bill McDermott, talking about "moving from old school CRM to a real customer experience". But he did not talk about product launches.
Authentication without Azure AD password for Windows Server 2019, 3D media in Visio, and the Virtual Desktop service on Azure have been announced. The three technical remarks that followed and the rest of the week of technical sessions were filled with announcements regarding new features and services. . There were so many new services, features and versions that Microsoft's communication team joked about printing them to fill an entire book. Whatever Microsoft products you use, there is something new that you will probably find useful. But is there anything that everyone in Ignite spoke about?
No, and it's a good thing.
The new features of Windows Server 2019 had already been announced and were available for testing in recent months. Managed desktop and virtual desktop services were new and very useful for businesses, as was the Microsoft 365 Unified Console, which brings together 24 different, existing, but different, administrative interfaces to simplify how companies handle Windows. Combining the three separate Threat Protection services for Windows, Office, and Azure into one system also simplifies the task for the administration teams and makes more sense than separate dashboards because attackers do not limit their attacks to a single system. part of your infrastructure.
SEE: 20 professional tips to make Windows 10 work the way you want (Free PDF)
FPGAs in Azure Data Box to apply automatic learning to your data or a robust Azure stack at the back of an SUV, give companies more options to use their data on their own hardware as well as in the cloud, but we've heard about it for the first time. those of Build.
Some of the most exciting new services are Microsoft production tools, which have been used for a long time internally, such as the new Azure Data Explorer. This is a command-line query tool for exploring large data sets that look like a mini Power BI for administrators, automatically presenting the results in form tables or graphs adapted to the data. He was called Kusto in Microsoft and visited the Microsoft campus the week following Ignite. We had seen posters announcing the Kusto training to encourage employees to be in tune.
The fact that nearly half of all professional Windows PCs are already running Windows 10, with an upgrade done every 0.68 seconds and the 50% mark expected before the end of October, is a sign that businesses are more and more receptive to the idea of Windows. all other Microsoft products become services that benefit from frequent, regular updates and new features rather than revolutionary "big bang" versions every three to five years.
Some things are evolving more slowly, such as infrastructure servers still running Windows Server 2008 or earlier, which require an urgent update for better security (or a migration to the cloud where they will be at least better protected). Not everyone will be moving at the same speed as regular, monthly, or half-yearly versions of Microsoft.
But the fact that Ignite does not have an interesting thing to report is a sign that Microsoft has gone from cycles of three to five years and has entered the movement of continuous improvements and additions. Yes, you must pay a subscription for them; in any case, the best version of Office is only available with a subscription to Office 365 for two years and the latest features based on AI only continue this trend.
The fact that there is not one single most exciting and important thing to report in the Ignite title announcement may well be the most important thing about Ignite; Microsoft does not expect a big show or a new fiscal year to publish useful products – customers can receive them as soon as they are ready to use them. This is the software as a service model – for everything.
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