Microsoft's low-cost Go Surface targets the Apple's entry-level iPad



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Microsoft is seeking a larger share of the tablet market with Surface Go, the smallest – and cheapest – two-in-one company to pack the usual assortment of hybrid in-house an elegant reference design. As Surface "the Smallest, Lightest and Most Affordable," Surface Go packs a nearly two-year-old Intel chip, the Seventh Generation Pentium Gold 4415Y, into a slender chassis with a PixelSense Display 1,200 pixels, front and back cameras, Surface Connect Magnetic Charging and Connection Port, USB-C Port, MicroSD Card Reader, Headphone Jack, and Surface Friction Hook.

Wi-Fi models only available at launch, with cellular versions equipped with shipping later this year.

Like other Surface materials, Surface Go is compatible with Surface Pen, a Microsoft-designed pen that offers 4,096 levels of pressure sensitivity, low latency, and high precision input. Other supported accessories include a low-profile cover with trackpad to adapt to the dimensions of the new model, as well as the Surface Mobile Mouse.

The chassis resembles its spiritual predecessor, the late Surface 3, an Intel Atom tablet that served as a low-cost sidekick to Microsoft's Surface Pro 2015 range.

A new-generation two-in-one device, the Go offers convenient features, including Windows Hello facial recognition, which processes data entered from the tablet's 5-megapixel camera. The rear camera comes with an 8 megapixel sensor. For comparison, Apple's 9.7-inch iPad includes a 1.2-megapixel camera and an 8-megapixel rear shooter

Price is perhaps the best feature of Surface Go. At $ 399, the tablet costs $ 400 less than its nearest Surface Pro stablemate. Affordability, as always, comes with some caveats.

The Surface Go CPU, the aforementioned Intel Pentium Gold 4415Y processor, is a dual-core processor built on the chipmaker's 14-nanometer Kaby Lake microarchitecture. Microsoft explains that it has worked with Intel to optimize the power, performance and battery life "for the most critical tasks that people perform every day," but that the chip can handle a full version Windows 10.

Despite the chip massage for maximum efficiency, Microsoft claims about 9 hours of operation time, compared to 13.5 hours for Surface Pro. Onboard memory starts at 4GB, while standard storage is limited to 64GB of eMMC memory, much of which goes to Windows 10 Home.

Buyers can upgrade to 8GB of RAM and a 128GB SSD for $ 150, while an upgrade to Windows 10 Pro picks up on another $ 50.

No accessories are included in the base package, which means customers must shell out $ 99 for the Surface Pen, $ 99 for a Surface Go Type Cover ($ 129 for the Premium versions covered with Alcantara) and $ 35 for the Surface Mobile Mouse.

Surface Go not only serves as a complete Windows machine, but seeks to attract consumers who are in the market for an affordable tablet. This puts the device in direct competition with Apple, whose $ 329 iPad sits anchor in the industry's leading product line.

Although it lacks an app store filled with hundreds of thousands of custom titles, Surface Go takes advantage of its ability to run office-class Windows software, including full versions of the Office Suite from Microsoft. This ability makes Go an attractive option for traveling professionals and some educational buyers.

Surface Go will be pre-ordered on Tuesday, July 10 in Australia, Austria, Belgium, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Luxembourg, Netherlands, New Zealand, Norway, Poland, Portugal , Spain, Sweden, Switzerland, the United Kingdom and the United States will anticipate the availability of stores on August 2nd.

Microsoft plans to expand sales to China, Hong Kong, Japan, Korea, Malaysia, Singapore, Taiwan and Thailand. next few weeks, with more regions to follow.

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