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If you like the sleek design and eye-catching color gradients of the Samsung Galaxy A9, you can thank the Millennials for that.
Before the smartphone went live, a team led by Sang Il Park, lead product designer at Samsung Electronics, embarked on a thorough search to get the input of the millennials or people with a state of the art. Similar spirit.
Sang explained that his team had even visited Malaysia and Eastern European and Latin American countries to get an idea of what the Millennials want in their smartphone. .
"The Millennials we met were very trendy, energetic and have inspired many designers," said Sang during an interview in Kuala Lumpur.
"They create new values and are likely to lead change rather than following the path of others.
"They want to express their own stories in different ways. We also understood how they want to express themselves actively without limits. "
One of the key features of the Galaxy A9 is its reflective glass back that changes color under the light.
Sang said the color gradients represented a youthful energy and that he wanted a motive that they would like to show to their friends.
"Based on our interpretation of the youth energy, we have proposed several choices: Caviar Black for a deep level of sophistication, Lemonade Blue for liveliness and energy and Bubblegum Pink for moments of sparkling joy, "Sang said.
The Galaxy A9 is the first Samsung smartphone to have four main cameras.
It is equipped with an 8-megapixel sensor with an ultra-wide 120 ° lens, as well as 24-megapixel and 5-megapixel sensors that work in combination to produce the Bokeh effect, as well as the 39, a 10 megapixel sensor with a telephoto lens with 2x optical zoom.
"We looked at various options for camera layout – vertical, horizontal and even square," he said.
At first, the team did not like the vertical layout because the large battery – with a capacity of 3800 mAh – made it difficult to vertically orient the cameras.
"But based on the research, it was the most beneficial and we challenged ourselves to achieve it," Sang said.
He added that the cameras had to appear naturally integrated into the camera rather than being "artificially exposed".
"The hardware of the high-performance cameras is usually larger, so it is likely to protrude," he said, adding that Samsung had to integrate the cameras more deeply so that they remain less visible.
This has resulted in a more elegant look that minimizes the chances of camera scratches.
Looking ahead, Mr. Sang said the design team will remain open to ideas so that they can continue to create devices that complement the client's lifestyle.
When asked to design a screen with a notch similar to that of its competitors, Mr. Sang said that Samsung was holding on to the Infinity screen as it offers users a more immersive viewing experience . – Angelin Yeoh
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