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There are refrigerators, ovens, beds and bikes connected … and now there are also connected mirrors.
New York-based fitness technology start-up Mirror has stealthily launched its product today and announced a $ 25 million fundraiser from Spark Capital. This operation comes six months after the launch of the product by the start-up, along with an inaugural financing of $ 13 million.
In summary, Mirror offers home-based workouts through giant mirrors that connect to live fitness classes and on-demand. It looks like a giant smartphone on one foot and is an LCD panel, stereo speakers, a camera, a microphone and a one-way mirror.
Above: standing mirror
Users can watch themselves on the screen during their workout together with the virtual fitness instructor.
Above: Mirror: Look at you and the instructor
At launch, courses available include yoga, Pilates, cardio, strength, boxing, stretching and bar, with levels tailored from beginner to expert. Real-time instruction, which may include personal messages from instructors, is also optimized in real time based on user preferences and biometric data collected from heart rate monitors or smart watches. More than 50 new workouts will be added each week, according to a statement released by the company, created for Mirror in a New York-based fitness studio.
It is interesting to note here that the giant mirror works exactly like a real mirror when it is off and has no touch functionality. An accompanying mobile app – available only for iOS devices at launch – serves as a control center for all on-screen actions, while allowing the user to access his or her screen. formatting data.
Above: mirror: fitness data
Above: mirror application: control center
Staying in shape is a big deal. The health club industry generates about $ 83 billion in worldwide revenue each year, according to the International Health, Racquets and Sports Clubs Association (IHRSA), which has more than $ 160 million of members. But visiting a physical building to train is not for everyone, and it can take time when you consider travel – that's why we've seen a number of home-based fitness startups increase lately.
Last month, Peloton raised $ 550 million to develop connected fitness machines and virtual classrooms. A few months earlier, the audio fitness app Aaptiv has collected $ 22 million.
"Studio lessons are perfect for hands-on, high-quality training, but they often require a lot of time and money," said Brynn Putnam, CEO and founder of Mirror. "We create a personalized experience with the best trainers and classes around the world, so that everyone can enjoy the benefits of a workout, whenever and wherever they want."
With an additional $ 25 million in the bank, Mirror is now ready to accelerate its operations as it finally markets its product. The damage? $ 1,495 in advance for the Mirror device, plus $ 39 a month to access all classes. It's not cheap, of course, but people are willing to spend a lot to stay in shape at their convenience.
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