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Telsa may finally seem to be missing out on bottlenecks related to the production of Model 3, but there is another problem that the company must now solve: the profit margin of the car.
After completing the dismantling of the car after 6,600 hours, the automotive analysis company Munro & Associates found many benefits, at least. The company's founder, Sandy Munro, praised the software and powertrain as superior to competitive performance. In a video posted a few months ago (below), Munroe pointed out that the car should be "solidly profitable," but that poor design choices had hindered it.
"If this car were manufactured elsewhere and if Elon was not part of the manufacturing process, they would earn a lot of money … They are learning all the old mistakes that everyone has made there years ago, "said Munroe.
The steel and aluminum frame at the base of the car was given as an example. Its goal is to make the car safer – and the model 3 has been very successful in crash tests – but with the battery that already adds rigidity to the floor of the car, the frame only adds a cost and a weight without much benefit.
Then there is the shoebox, made from several pieces of aluminum, where many competitors use only one piece of fiberglass. "This body is their biggest problem … It kills them," Munroe concluded. He sent 227 suggestions for model 3 improvement to the company.
Tesla has not yet responded directly to Munroe's latest comments, but he has already indicated that the dismantling car was a previous example and that production has improved since. The California company has also revealed a Less expensive rear-wheel drive version of Model 3 this week, which starts at $ 45,000 before the incentives.
Source: Bloomberg
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