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Apple CEO Tim Cook has just announced a new series of larger iPhone models, and women are already being criticized by some who claim that phones have a sexist design.
On Wednesday, Cook announced that the company would expand its iPhone X range with three new phones. While the smallest of these products, the iPhone XS, has a 5.8-inch screen, the largest, the iPhone XS Max has a 6.5-inch screen, making it the largest Apple iPhone.
In addition, the company also announced that it would stop using its iPhone SE, featuring a 4-inch screen.
Many women have criticized Apple's ads, arguing that the news is better for men, who tend to have bigger hands than women.
In response to this news, Zeynep Tufekci, a professor at the University of North Carolina at Chapel Hill, tweeted, "Welcome to the big screens," says Apple and the women with small hands who need the safest phone . stuck with something that they can not hold and constantly risks falling. Company that designs a $ 5 billion head office without a childcare center. "
"I agree with the iPhone too big for women's hands – I had to have steroid injections this year for RSI," another fan wrote, probably referring to an injury due to repetitive stress.
RELATED: Everything you need to know about Apple's new iPhone XS and XS Max
Caroline Criado-Perez, a feminist activist who claims to have suffered repetitive strain injuries using an iPhone model with a 5.5 inch screen, said: L & # 39; Independent that the company "does not always remember that women make up 50% of the population".
"I'm not saying that Apple is evil and deliberately sets out to design phones that hurt women by being too big for the average female hand," she continued, adding that "that does not mean that everything's OK".
iPhone XS and iPhone XS Max
Apple
Sophie Walker, the leader of the UK's Women's Equality Party, added in an interview with The telegraph that the problem probably stems from the lack of female leadership in the company.
"The pay gap between men and women is 24% in UK UK headquarters and 57% in men. So, do I think that boys at the top consider women when making design decisions? No, I do not do it. "As long as companies like Apple do not have women represented at higher levels – as in all areas of business, politics and the public sector – women's needs are an afterthought.
"Apple boys are obviously obsessed with size, but sometimes with performance," she added.
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For now, the company still sells its iPhone 8 and iPhone 7 lines, which both have significantly smaller screens than their new offerings.
The iPhone 7 and 8 both have 4.7-inch screens, while more models in both lines feature a 5.5-inch display.
Despite the complaints about the new models, the phones are all available for pre-order and, according to USA Today, the iPhone XS is already out of stock – which means potential future buyers need to register on a waiting list.
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