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Looking back on another week of Cupertino news, Apple Loop this week includes details of the iPhone XS Max, pricing for new iPhones, lack of fingerprint readers, iPhone hardware issues 8, the latest renderings and how Apple has lost its innovative advantage.
Apple Loop is here to remind you of some of the many discussions that have been taking place around Apple over the past seven days (and you can read my weekly summary of the news on Android here on Forbes).
Maximum power! The iPhone XS Plus gets a new name
As fans prepare to encourage an iterative update of the iPhone lineup on Wednesday, September 12, Apple's tough decisions on handset names are becoming clearer. Last week, the nickname 'XS' leaked next to some PR plans of the handset. This week, the name of the largest handset is in the lead and "Plus" is no more. It's "Max". Jacob Siegel reports:
We heard two sources that Apple will use an entirely new name for its 6.5-inch OLED model: iPhone XS Max. Even if Apple has experienced naming conventions outside a single number or number followed by "Plus", it would of course break with tradition significantly. It remains to be seen if this represents changes in the specifications or features of the phone, but we will know it soon.
In addition to the iPhone XS Max, Apple is also expected to announce the 5.8-inch iPhone XS (which will be the direct sequel to the iPhone X) and a 6.1-inch LCD model that will should have a lower price. The special event will take place on September 12 at 10:00 PT in the Steve Jobs Theater in Cupertino.
More at BGR. The question now is whether Tim Cook and his team go with the iPhone 8S, the iPhone 9 or the mysterious iPhone XR.
Apple CEO Tim Cook speaks at a media event at Apple's new headquarters in Cupertino, California (Photo: Josh Edelson / AFP / Getty Images)
The details of the price of the iPhone XS unveil
One of the few things that remains a "better idea" is handset pricing. But with the opening of pre-orders in a week, operator pricing is leaking, and it seems that Apple does not change much with its financial strategy. Gordon Kelly has the details:
iPhone 9 (name to be confirmed): 799 euros
iPhone XS: 909 euros
iPhone XS Max: 1149 eurosAt first glance, these numbers may surprise US readers, but EU prices still include sales tax. It is also worth noting that these are the exact prices that Apple currently claims in Germany for the iPhone 8, the iPhone 8 Plus and the iPhone X. Therefore, this strongly implies Apple will keep its current price for the iPhone ($ 699, $ 799 and $ 999). Three new models without glasses, with more storage capacity and up to $ 150 more per level.
These are comparable to the price of the iPhone last year, but the iPhone X was the first iPhone to exceed the $ 1,000 mark. And when you consider that you have competitive smartphones for half the price, the new handsets are expensive to anyone who is not used to iPhone pricing. More details and thoughts can be found here.
What is the use of your finger on iOS?
The new feature of the iPhone 2018 family seems to completely ignore fingerprints. While other smartphones are testing multiple biometric sensors to determine identity, Apple is putting all of its eggs in the facial recognition basket. Although screen fingerprints and visual recognition add layers of protection on Android, it's FaceID or nothing on Cupertino. Gordon Kelly reports:
… Renowned analyst Ming Chi-Kuo reveals that despite clear evidence of Apple working on FOD (fingerprint on display) technology, it will not be available on new iPhones in 2018 or 2019. This will have an impact significant.
Kuo says that the reasoning behind Apple's decision is twofold. First and foremost, face recognition has been well received and it is certainly the best facial recognition system currently available. Secondly, FOD has technological limitations as it works best on high-end OLED displays and Apple plans to continue using LCDs in its new 'iPhone X budget' (details) for many more years.
More here on Forbes.
iPhone 8 continues a series of production problems
Apple reports logic board issues with last year's iPhone 8 models and proposes a repair of the manufacturing defect. This means that the iPhone 8, the iPhone 7 and the iPhone 6 have all suffered major defects requiring free repairs out of warranty. Gordon Kelly has more details:
Taking to its official website, Apple warned customers that the models of its iPhone 8 "contain logic cards with a manufacturing defect. The affected devices may experience unexpected restarts, a frozen screen, or do not turn on.
… .To say that the problem affects the iPhone 8 models made over a period of six months (between September 2017 and March 2018), China, Hong Kong, India, Japan, Macao, New Zealand and the United States.
More here on Forbes.
On September 12, 2017, Apple CEO Tim Cook at a special event of Apple at the Steve Jobs Theater on the campus of Apple Park (photo by Justin Sullivan / Getty Images )
Redesign of Apple podcasts
While Apple pocketed the podcast when it introduced podcasts into iTunes in 2005, it never gave it tons of love and attention. Podcasting works, but it could be better. How much better? Henry Cheng takes Apple's podcast application and shows how it could be improved.
It looks like there are a lot of people who do not like the iOS Podcast app, but there are also a lot of people who like the simplicity and ease of use.
Although the native application can still be improved, I tried to better align my redesign with what it is now to maintain consistency with the current Apple brand.
More on UXDesign.
IPad Pro Renders show mysterious lines and tiny miniatures
Working with current leaks and pre-publication cases, graphic artist Steve Hemmerstoffer has updated his visual assessment of the upcoming iPad Pro. The main points to remember are smaller glasses and a design closer to the iPhone than before. Benjamin Mayo reports:
In addition to the finer equidistant glasses, these renderings show that Apple Exchange curved chamfered edges of the latest generations of iPad with new flat sides. Interestingly, it seems that the iPad will also receive iPhone style antenna lines.
… Based on these new "illuminated" renderings, which are supposed to reflect leak patterns and not just fan models, the new cellular iPad Pro features antenna lines at the top and bottom of the device that draw the edge of the chassis. This is like the layout of the antenna lines on the iPhone range today.
More at 9to5Mac.
Sooo … I can not confirm that this one is 100% accurate, but … This could be our very first look at the new iPad Pro 12.9 "(360 ° video + 5K rendering + official dimensions), On behalf of @mysmartprice -> https://t.co/QJ01AhAXS5 pic.twitter.com/C3wLE9rn0A
– Steve H. (@OnLeaks) September 3, 2018
And finally…
How do you measure innovation and new ideas? Kempler Industries believes that one way to measure the number of patents issued to a company – given that the ten millionth US patent has just been granted, is a coincidence worthy of a press release. But when this puts Apple in eleventh place, the editorials come out in force. Stephen Silver is one of many to note the numbers and problems:
In terms of "most creative companies" – defined by Kempler as the companies with the most patents in 2017 – Apple is in 11th position. IBM is the first, with Apple's suppliers Intel, LG, Qualcomm and TSMC in the lead. Samsung is also ahead of Apple on the ranking twice, listed both as Samsung and Samsung Electronics.
… The study does not evaluate the utility of patents, nor their use in shipping products.
More information about Apple Insider.
Apple Loop offers you seven days of highlights every weekend on Forbes. Do not forget to follow me so you will not miss anything in the future. The Apple Loop loop last week can be read here, or this week's edition of Loop's sister section, Android Circuit, is also available on Forbes.
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Looking back on another week of Cupertino news, Apple Loop this week includes details of the iPhone XS Max, pricing for new iPhones, lack of fingerprint readers, iPhone hardware issues 8, the latest renderings and how Apple has lost its innovative advantage.
Apple Loop is here to remind you of some of the many discussions that have been taking place around Apple over the past seven days (and you can read my weekly summary of the news on Android here on Forbes).
Maximum power! The iPhone XS Plus gets a new name
As fans prepare to encourage an iterative update of the iPhone lineup on Wednesday, September 12, Apple's tough decisions on handset names are becoming clearer. Last week, the nickname 'XS' leaked next to some PR plans of the handset. This week, the name of the largest handset is in the lead and "Plus" is no more. It's "Max". Jacob Siegel reports:
We heard two sources that Apple will use an entirely new name for its 6.5-inch OLED model: iPhone XS Max. Even if Apple has experienced naming conventions outside a single number or number followed by "Plus", it would of course break with tradition significantly. It remains to be seen if this represents changes in the specifications or features of the phone, but we will know it soon.
In addition to the iPhone XS Max, Apple is also expected to announce the 5.8-inch iPhone XS (which will be the direct sequel to the iPhone X) and a 6.1-inch LCD model that will should have a lower price. The special event will take place on September 12 at 10:00 PT in the Steve Jobs Theater in Cupertino.
More at BGR. The question now is whether Tim Cook and his team go with the iPhone 8S, the iPhone 9 or the mysterious iPhone XR.
Apple CEO Tim Cook speaks at a media event at Apple's new headquarters in Cupertino, California (Photo: Josh Edelson / AFP / Getty Images)
The details of the price of the iPhone XS unveil
One of the few things that remains a "better idea" is handset pricing. But with the opening of pre-orders in a week, operator pricing is leaking, and it seems that Apple does not change much with its financial strategy. Gordon Kelly has the details:
iPhone 9 (name to be confirmed): 799 euros
iPhone XS: 909 euros
iPhone XS Max: 1149 eurosAt first glance, these numbers may surprise US readers, but EU prices still include sales tax. It is also worth noting that these are the exact prices that Apple currently claims in Germany for the iPhone 8, the iPhone 8 Plus and the iPhone X. Therefore, this strongly implies Apple will keep its current price for the iPhone ($ 699, $ 799 and $ 999). Three new models without glasses, with more storage capacity and up to $ 150 more per level.
These are comparable to the price of the iPhone last year, but the iPhone X was the first iPhone to exceed the $ 1,000 mark. And when you consider that you have competitive smartphones for half the price, the new handsets are expensive to anyone who is not used to iPhone pricing. More details and thoughts can be found here.
What is the use of your finger on iOS?
The new feature of the iPhone 2018 family seems to completely ignore fingerprints. While other smartphones are testing multiple biometric sensors to determine identity, Apple is putting all of its eggs in the facial recognition basket. Although screen fingerprints and visual recognition add layers of protection on Android, it's FaceID or nothing on Cupertino. Gordon Kelly reports:
… Renowned analyst Ming Chi-Kuo reveals that despite clear evidence of Apple working on FOD (fingerprint on display) technology, it will not be available on new iPhones in 2018 or 2019. This will have an impact significant.
Kuo says that the reasoning behind Apple's decision is twofold. First and foremost, face recognition has been well received and it is certainly the best facial recognition system currently available. Secondly, FOD has technological limitations as it works best on high-end OLED displays and Apple plans to continue using LCDs in its new 'iPhone X budget' (details) for many more years.
More here on Forbes.
iPhone 8 continues a series of production problems
Apple reports logic board issues with last year's iPhone 8 models and proposes a repair of the manufacturing defect. This means that the iPhone 8, the iPhone 7 and the iPhone 6 have all suffered major defects requiring free repairs out of warranty. Gordon Kelly has more details:
Taking to its official website, Apple warned customers that the models of its iPhone 8 "contain logic cards with a manufacturing defect. The affected devices may experience unexpected restarts, a frozen screen, or do not turn on.
… .To say that the problem affects the iPhone 8 models made over a period of six months (between September 2017 and March 2018), China, Hong Kong, India, Japan, Macao, New Zealand and the United States.
More here on Forbes.
On September 12, 2017, Apple CEO Tim Cook at a special event of Apple at the Steve Jobs Theater on the campus of Apple Park (photo by Justin Sullivan / Getty Images )
Redesign of Apple podcasts
While Apple pocketed the podcast when it introduced podcasts into iTunes in 2005, it never gave it tons of love and attention. Podcasting works, but it could be better. How much better? Henry Cheng takes Apple's podcast application and shows how it could be improved.
It looks like there are a lot of people who do not like the iOS Podcast app, but there are also a lot of people who like the simplicity and ease of use.
Although the native application can still be improved, I tried to better align my redesign with what it is now to maintain consistency with the current Apple brand.
More on UXDesign.
IPad Pro Renders show mysterious lines and tiny miniatures
Working with current leaks and pre-publication cases, graphic artist Steve Hemmerstoffer has updated his visual assessment of the upcoming iPad Pro. The main points to remember are smaller glasses and a design closer to the iPhone than before. Benjamin Mayo reports:
In addition to the finer equidistant glasses, these renderings show that Apple Exchange curved chamfered edges of the latest generations of iPad with new flat sides. Interestingly, it seems that the iPad will also receive iPhone style antenna lines.
… Based on these new "illuminated" renderings, which are supposed to reflect leak patterns and not just fan models, the new cellular iPad Pro features antenna lines at the top and bottom of the device that draw the edge of the chassis. This is like the layout of the antenna lines on the iPhone range today.
More at 9to5Mac.
Sooo … I can not confirm that this one is 100% accurate, but … This could be our very first look at the new iPad Pro 12.9 "(360 ° video + 5K rendering + official dimensions), On behalf of @mysmartprice -> https://t.co/QJ01AhAXS5 pic.twitter.com/C3wLE9rn0A
– Steve H. (@OnLeaks) September 3, 2018
And finally…
How do you measure innovation and new ideas? Kempler Industries believes that one way to measure the number of patents issued to a company – given that the ten millionth US patent has just been granted, is a coincidence worthy of a press release. But when this puts Apple in eleventh place, the editorials come out in force. Stephen Silver is one of many to note the numbers and problems:
In terms of "most creative companies" – defined by Kempler as the companies with the most patents in 2017 – Apple is in 11th position. IBM is the first, with Apple's suppliers Intel, LG, Qualcomm and TSMC in the lead. Samsung is also ahead of Apple on the ranking twice, listed both as Samsung and Samsung Electronics.
… The study does not evaluate the utility of patents, nor their use in shipping products.
More information about Apple Insider.
Apple Loop offers you seven days of highlights every weekend on Forbes. Do not forget to follow me so you will not miss anything in the future. The Apple Loop loop last week can be read here, or this week's edition of Loop's sister section, Android Circuit, is also available on Forbes.
