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Coming back to a week of news from Cupertino, this week's Apple Loop includes all the news of Apple's launch, the launch of the iPhone XS, XS Max and XR, practical reviews of new iPhones, the stunning Apple Watch 4, it lacks MacBook and iPad, changes to Apple's battery replacement program and why Tim Cook can not keep a secret.
Apple Loop is here to remind you of some of the many discussions that have been taking place around Apple over the past seven days (and you can read my weekly summary of the news on Android here on Forbes).
The new Apple iPhone Xs (L) and iPhone Xs Max (R) display at a special Apple event at the Steve Jobs Theater (Photo by Justin Sullivan / Getty Images)
The Apple iPhone 2018 wallet is unveiled
The traditional September launch dominates Apple Loop this week, so let's start watching the news and early reflections. First of all, the refresh of the family of the iPhone X, with the revelation of the iPhone 5,8 inch iPhone and the 6.5 inch screen of the iPhone. iPhone XS Max.
Echoing last year's iPhone X design (which was removed from the main wallet), both models incorporate the new A12 chip, FaceID and OLED displays and for the first time introduce Dual-SIM functionality. . The two dual sports cameras and Apple was eager to show the software used to process the raw images:
iPhone Xs continues to bring innovations to photography, which is not possible before the iPhone. Features such as deep advanced segmentation with the help of the neural engine, intelligent creation of HDR photos with high dynamic range and detailed detail, advanced bokeh quality in portrait mode and adjustable dynamic depth of field by the user in the Photos application. advanced photographic techniques that everyone can use.
More details on Apple's release notes.
Introducing the iPhone XR
The iPhone Xr was also announced at the Apple event. This will be the entry-level member of the iPhone X family, for $ 749. Sporting the A12 chip, the same wide-angle camera as the XS and the use of FaceID to unlock and gesture controls replacing the home button, they have become the "future" of the iPhone, even if the iPhone 8 and the iPhone 8 Plus units that it probably replaces are still listed in Apple's wallet. From the press release:
The iPhone XR integrates the powerful A12 Bionic chip with the next generation neural engine, the TrueDepth camera system, Face ID and an advanced camera system that creates spectacular portraits with the help of a only camera lens.
More details on Apple.com.
Phil Schiller, Senior Vice President Global Marketing at Apple, presents the company's latest smartphone, the iPhone Xs (Karl Mondon / Digital First Media / The Mercury News via Getty Images)
Price and pre-order
The pre-orders for the iPhone XS and XS Max were opened today (Friday, Sept. 14), with commercial releases starting on Friday, Sept. 21 in the US – other territories may vary. Unlike last year, the most expensive device is on sale first, and iPhone XR, cheaper, can be ordered the following month, pre-orders starting Friday, October 19 and in store Friday, October 26.
While production delays on the LCD should be the practical reason behind the late XR, last year the iPhone 8 and 8 Plus went on sale before the iPhone X, which potentially weighed on phone sales . This situation is reversed this year.
Hands On With The Technology
What can you expect from handsets? David Phelan of Forbes was invited to the Steve Jobs Theater and was graciously authorized to touch one of the new legendary handsets:
The question mark on the size of the iPhone Xs Max would have been quickly answered: very good. If you can handle the iPhone 8 Plus, the iPhone Xs Max feels the same, but a bit more upscale thanks to the shiny stainless steel frame instead of the 8 Plus aluminum one. The notch was less dominant because the 6.5-inch screen is larger and the camera element is proportionately smaller.
But even though its physical size is identical to that of the iPhone 8 Plus, the edge-to-edge screen means your fingers and thumbs have greater distances to travel than ever before.
More information on XS, XS Max and XR on Forbes.
But what does all this mean?
Reading the runic stones of an Apple event was another difficult thing. The launches have launched new ideas, trajectories and services. Now they are much the same, combined with iterative updates, and Apple is quietly increasing prices. The event of September this year? This is to reset the definitions.
This could be the definition of what it means to be an advantage, so that you can sell a phone with an edge-to-edge display that has acres of bezel, or it might be redefining the price of a handset mid-range. I took the first one, while Andrew Orlowski looked at it:
Yesterday, Apple dropped its iPhone SE budget and unveiled new models priced at £ 1500. Given that relatively few people change platforms, Apple's growth rests in part on the increased earnings of people who already own an iPhone.
This does not just mean more phones with higher margins – but selling devices such as AirPods and Watch, and selling Apple services. The latter now generates around £ 10 billion per quarter, recording a third annual increase, offsetting the stagnation of equipment sales.
… The turnover of the iPhone has increased by 20% year-on-year with a unit growth of only 1%. A quarter earlier, we saw the effect X as ASP went from $ 628 to $ 728.
More on the strategy in the registry.
Apple's chief operating officer, Jeff Williams, discusses the Apple Watch Series 4 at an event on September 12, 2018 in Cupertino, California (Photo: Noah Berger / AFP / Getty Images)
The real story is the Apple Watch
If you wanted a technological moment during the Apple event, you had to have your own wrist and the launch of the Apple Watch 4. A bigger screen, a more powerful speaker and improved cell reception were solid updates. the real novelty was the inclusion of an ECG monitor approved by the FDA. Nicole Nguyen reports:
Apple's new touch screen smartwatch also features an integrated electrocardiogram (ECG) feature, which uses electrical signals to monitor heart rate. This is the first over-the-counter product to offer an ECG to consumers.
Users open the app, put their finger on the digital crown of the watch and after 30 seconds you will receive a heart rate classification. The application can classify the signs of atrial fibrillation, which can be followed by a stroke.
More info on Buzzfeed News.
Wanted: MacBook and iPad News
Yes, we have seen the next iteration of the iPhone, the vital benefits of the latest Apple Watch, and even a wink at the HomePod (summary: it's not dead, so it's not too late. please buy it). But what about the planned update for the iPad, MacBook and Mac ranges? Faded away? Go to the locomotive in Acapulco? Jeremy Horowitz has some ideas:
Apple has provided a clue that you would not have time to wait. In August, she abruptly removed a group-top feature called Group FaceTime from her iOS 12 and macOS Mojave bets, claiming that she "will be delivered in a future software update later this fall." a great time to show how the faces of multiple users, including Memoji depending on the face ID, are watching the big iPad screens Pro and Mac.
So get ready for another Apple media event – and the new version updates for iOS and MacOS – soon after the dust clears up with the new iPhones and Apple watches. It will be a busy time for the holiday season, but exciting.
More at VentureBeat.
Macbook, March 2015 (image: Apple PR)Apple PR
More expensive batteries
With all the new products taking oxygen from Apple, it was a good day to release some news about the cost of replacing the battery. Apple raises prices on January 1, 2019 for non-warranty battery replacements. Chris Welch has more.
Entering your local Apple Store and getting a battery replacement for your iPhone is very cheap at the moment. Only $ 29. But by the end of 2018, this temporary pricing, introduced in response to last year's controversy over the weakening of batteries as iPhones get older, will disappear.
… Apple has updated its battery page with the new rates that will start on January 1st. In 2019, the exchange of out-of-warranty batteries will cost:
More at The Verge.
And finally…
Why can not Apple keep a secret? Anyone who has followed online chatter will have all the ads of the iPhone this week. Promotional photos discovered early, errors with Web server files, Cupertino lost contact to stay silent? Chuck La Tournous is investigating:
In truth, Apple's secret has never been stronger than the legend suggests. The "Luxo" iMac, the G4 cube, the infamous case of the lost / stolen iPhone 4. . . the list of products that have been accidentally pre-revealed continues over and over again. Nevertheless, these leaks were mainly due to speculation based on information snippets, blurry images of prototypes or product pages, and magazine covers put online a bit too early.
Today's leaks are different. They are much more accurate and come regularly with reliable sources. Does this mean that Steve Jobs was more efficient at handling a tight boat than Tim Cook? Probably not.
More at Fast Company.
Apple Loop offers you seven days of highlights every weekend on Forbes. Do not forget to follow me so you will not miss anything in the future. The Apple Loop loop last week can be read here, or this week's edition of Loop's sister section, Android Circuit, is also available on Forbes.
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Coming back to a week of news from Cupertino, this week's Apple Loop includes all the news of Apple's launch, the launch of the iPhone XS, XS Max and XR, practical reviews of new iPhones, the stunning Apple Watch 4, it lacks MacBook and iPad, changes to Apple's battery replacement program and why Tim Cook can not keep a secret.
Apple Loop is here to remind you of some of the many discussions that have been taking place around Apple over the past seven days (and you can read my weekly summary of the news on Android here on Forbes).
The new Apple iPhone Xs (L) and iPhone Xs Max (R) display at a special Apple event at the Steve Jobs Theater (Photo by Justin Sullivan / Getty Images)
The Apple iPhone 2018 wallet is unveiled
The traditional September launch dominates Apple Loop this week, so let's start watching the news and early reflections. First of all, the refresh of the family of the iPhone X, with the revelation of the iPhone 5,8 inch iPhone and the 6.5 inch screen of the iPhone. iPhone XS Max.
Echoing last year's iPhone X design (which was removed from the main wallet), both models incorporate the new A12 chip, FaceID and OLED displays and for the first time introduce Dual-SIM functionality. . The two dual sports cameras and Apple was eager to show the software used to process the raw images:
iPhone Xs continues to bring innovations to photography, which is not possible before the iPhone. Features such as deep advanced segmentation with the help of the neural engine, intelligent creation of HDR photos with high dynamic range and detailed detail, advanced bokeh quality in portrait mode and adjustable dynamic depth of field by the user in the Photos application. advanced photographic techniques that everyone can use.
More details on Apple's release notes.
Introducing the iPhone XR
The iPhone Xr was also announced at the Apple event. This will be the entry-level member of the iPhone X family, for $ 749. Sporting the A12 chip, the same wide-angle camera as the XS and the use of FaceID to unlock and gesture controls replacing the home button, they have become the "future" of the iPhone, even if the iPhone 8 and the iPhone 8 Plus units that it probably replaces are still listed in Apple's wallet. From the press release:
The iPhone XR integrates the powerful A12 Bionic chip with the next generation neural engine, the TrueDepth camera system, Face ID and an advanced camera system that creates spectacular portraits with the help of Only one camera lens.
More details on Apple.com.
Phil Schiller, Senior Vice President Global Marketing at Apple, presents the company's latest smartphone, the iPhone Xs (Karl Mondon / Digital First Media / The Mercury News via Getty Images)
Price and pre-order
The pre-orders for the iPhone XS and XS Max were opened today (Friday, Sept. 14), with commercial releases starting on Friday, Sept. 21 in the US – other territories may vary. Unlike last year, the most expensive device is on sale first, and iPhone XR, cheaper, can be ordered the following month, pre-orders starting Friday, October 19 and in store Friday, October 26.
While production delays on the LCD should be the practical reason behind the late XR, last year the iPhone 8 and 8 Plus went on sale before the iPhone X, which potentially weighed on phone sales . This situation is reversed this year.
Hands On With The Technology
What can you expect from handsets? David Phelan of Forbes was invited to the Steve Jobs Theater and was graciously authorized to touch one of the new legendary handsets:
The question mark on the size of the iPhone Xs Max would have been quickly answered: very good. If you can handle the iPhone 8 Plus, the iPhone Xs Max feels the same, but a bit more upscale thanks to the shiny stainless steel frame instead of the 8 Plus aluminum one. The notch was less dominant because the 6.5-inch screen is larger and the camera element is proportionately smaller.
But even though its physical size is identical to that of the iPhone 8 Plus, the edge-to-edge screen means your fingers and thumbs have greater distances to travel than ever before.
More information on XS, XS Max and XR on Forbes.
But what does all this mean?
Reading the runic stones of an Apple event was another difficult thing. The launches have launched new ideas, trajectories and services. Now they are much the same, combined with iterative updates, and Apple is quietly increasing prices. The event of September this year? This is to reset the definitions.
This could be the definition of what it means to be an advantage, so that you can sell a phone with an edge-to-edge display that has acres of bezel, or it might be redefining the price of a handset mid-range. I took the first one, while Andrew Orlowski looked at it:
Yesterday, Apple dropped its iPhone SE budget and unveiled new models priced at £ 1500. Given that relatively few people change platforms, Apple's growth rests in part on the increased earnings of people who already own an iPhone.
This does not just mean more phones with higher margins – but selling devices such as AirPods and Watch, and selling Apple services. The latter now generates around £ 10 billion per quarter, recording a third annual increase, offsetting the stagnation of equipment sales.
… The turnover of the iPhone has increased by 20% year-on-year with a unit growth of only 1%. A quarter earlier, we saw the effect X as ASP went from $ 628 to $ 728.
More on the strategy in the registry.
Apple's chief operating officer, Jeff Williams, discusses the Apple Watch Series 4 at an event on September 12, 2018 in Cupertino, California (Photo: Noah Berger / AFP / Getty Images)
The real story is the Apple Watch
If you wanted a technological moment during the Apple event, you had to have your own wrist and the launch of the Apple Watch 4. A bigger screen, a more powerful speaker and improved cell reception were solid updates. the real novelty was the inclusion of an ECG monitor approved by the FDA. Nicole Nguyen reports:
Apple's new touch screen smartwatch also features an integrated electrocardiogram (ECG) feature, which uses electrical signals to monitor heart rate. This is the first over-the-counter product to offer an ECG to consumers.
Users open the app, put their finger on the digital crown of the watch and after 30 seconds you will receive a heart rate classification. The application can classify the signs of atrial fibrillation, which can be followed by a stroke.
More info on Buzzfeed News.
Wanted: MacBook and iPad News
Yes, we have seen the next iteration of the iPhone, the vital benefits of the latest Apple Watch, and even a wink at the HomePod (summary: it's not dead, so it's not too late. please buy it). But what about the planned update for the iPad, MacBook and Mac ranges? Faded away? Go to the locomotive in Acapulco? Jeremy Horowitz has some ideas:
Apple has provided a clue that you would not have time to wait. In August, she abruptly removed a group-top feature called Group FaceTime from her iOS 12 and macOS Mojave bets, claiming that she "will be delivered in a future software update later this fall." a great time to show how the faces of multiple users, including Memoji depending on the face ID, are watching the big iPad screens Pro and Mac.
So get ready for another Apple media event – and the new version updates for iOS and MacOS – soon after the dust clears up with the new iPhones and Apple watches. It will be a busy time for the holiday season, but exciting.
More at VentureBeat.
Macbook, March 2015 (image: Apple PR)Apple PR
More expensive batteries
With all the new products taking oxygen from Apple, it was a good day to release some news about the cost of replacing the battery. Apple raises prices on January 1, 2019 for non-warranty battery replacements. Chris Welch has more.
Entering your local Apple Store and getting a battery replacement for your iPhone is very cheap at the moment. Only $ 29. But by the end of 2018, this temporary pricing, introduced in response to last year's controversy over the weakening of batteries as iPhones get older, will disappear.
… Apple has updated its battery page with the new rates that will start on January 1st. In 2019, the exchange of out-of-warranty batteries will cost:
More at The Verge.
And finally…
Why can not Apple keep a secret? Anyone who has followed online chatter will have all the ads of the iPhone this week. Promotional photos discovered early, errors with Web server files, Cupertino lost contact to stay silent? Chuck La Tournous is investigating:
In truth, Apple's secret has never been stronger than the legend suggests. The "Luxo" iMac, the G4 cube, the infamous case of the lost / stolen iPhone 4. . . the list of products that have been accidentally pre-revealed continues over and over again. Nevertheless, these leaks were mainly due to speculation based on information snippets, blurry images of prototypes or product pages, and magazine covers put online a bit too early.
Today's leaks are different. They are much more accurate and come regularly with reliable sources. Does this mean that Steve Jobs was more efficient at handling a tight boat than Tim Cook? Probably not.
More at Fast Company.
Apple Loop offers you seven days of highlights every weekend on Forbes. Do not forget to follow me so you will not miss anything in the future. The Apple Loop loop last week can be read here, or this week's edition of Loop's sister section, Android Circuit, is also available on Forbes.
