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In a statement, Nikon told Engadget that cameras, lenses and add-ons "are no longer in production". You can still find the 1 J5 and other models in "certain areas," he adds.
Provided that this represents a complete surrender, the moment would be convenient. Nikon is reported to announce two frameless full-frame cameras on July 23 before an August release, hinting that Line 1 will disappear to make room for new models. There is imminent competition, too, with Canon Rumors hearing talk of a possible full-frame Canon mirrorless model that will launch between September and early 2019.
The death of 1 was long to come, and would not be exactly a surprise. Like Canon, Nikon was slow to recognize the appeal of mirrorless cameras and misjudged the market when he jumped. He positioned the range 1 as a high-quality point-and-shoot (with smaller sensors and limited functionality) rather than the DSLR Many people wanted alternatives, by switching the market to Sony. Nikon acknowledged this and hinted at a fundamental shift in strategy for a while – he knows he has to answer to professionals and enthusiasts who want cameras without a mirror, and it's just a matter of when the technology would be ready.
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