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OnePlus CEO Pete Lau has announced that the long-awaited launch of the OnePlus 6T is expected a day ahead of schedule. The reason? Apple has decided to follow the plans of the Shenzhen-based manufacturer and spoil the revelation of the flagship product with its updated iPad Pro.
Although previously announced on October 30, the OnePlus 6T will now be launched twenty-four hours earlier at the same location in New York on the 29th. Not only that, but OnePlus will ensure that anyone who has bought a ticket and organized their trip for Event is not lost. Chief Executive Officer Pete Lau made this announcement online:
We are moving the event a day early so we can all enjoy the latest technology together. For those affected, we know that the excuses are not enough. We will do everything in our power to ensure that things go well. Let's start with those who own a ticket but can not participate in the event. All ticket holders will be able to request a full refund of their ticket.
If you are still able to participate in our event, first of all: thank you! We will cover any costs you may incur to modify your plans. If you have to pay to move your flight, we have your back. The same goes for those of you who have booked a hotel or made other arrangements. Our team will contact all ticket owners individually to assist you.
OnePlus 6T launch page … but now it's the 29th (oneplus.com)OnePlus.com
The fact that Apple runs later in October should not be a surprise. David Phelan of Forbes had previously reviewed Tim Cook's options, making Oct. 30 the most likely date. With the announcement of 4th quarter results on Nov. 1, Tim Cook will return to Cupertino for Halloween before facing Apple's shareholders.
OnePlus also works later than most commentators, including myself, expected. Although the subsequent launch of the OnePlus 6T has avoided much of the competition on Android, including the unveiling of this week's Huawei Mate 20 Pro and Google's Pixel 3 and 3 XL handsets, it seems to have taken the brave decision of guess the date of the secret event of Apple. .
The biggest surprise may be that Apple and OnePlus have chosen New York for their launch events.
Launch of OnePlus 6 (Ewan Spence)Ewan Spence
Although the 6T news cycle is shortened, the geekerati presenting a preview of the second-tier Apple hardware, I think the date change is one of the best results for the long-term success of OnePlus .
There has been a lot of discussion on the subject in the last 24 hours. Many more consumers will know that the OnePlus 6T is ready to be marketed. Every decent 6T discussion has listed key features such as the integrated fingerprint reader, all of which have been pre-announced by OnePlus in the last few weeks, all of which will be associated with the Apple brand.
OnePlus also shows that this is not the typical heartless society. Unlike many other manufacturers, OnePlus is being transparent about the public at launch, including many fans of the brand. With the tickets already sold on the 30th, OnePlus not only offers a full refund of the ticket price, but will also help people who have modified their project to attend the event postponed to the 29th. Remember Lau in stating, "We will cover any costs you may incur to modify your plans. If you have to pay to move your flight, we have your back. The same goes for those of you who have booked a hotel or made other arrangements. "
This will not only strengthen the emotional connection with the brand, but will also be seen as an act of support. Do you prefer to invest in branding material that will cover the cost of travel or a brand that will not even recognize a faulty charging system during the weeks needed to code a hotfix?
Launch of OnePlus 6 (Ewan Spence)Ewan Spence
Take a close look at how Lau framed the story on the OnePlus forum:
If you want to help us get the word out and make it our biggest event to date, we would be extremely grateful if you could share the news with other OnePlus subscribers. As we grow, we will continue to launch a common challenge for this industry.
There is your call focused on the action. It's not for the world press. It is not new markets or customers that 6T will seek to attract. It's a modest call from the OnePlus fan base to wrap itself under the flag of the oppressed, to stand up against the huge Apple, to refine the rest of the industry, to write a new story of a rebel army fighting against the establishment.
For Lau and his team, the decision was simple … When life offers to launch an iPad, you create a better platform OnePlus 6T.
Learn more about the new technology that will be integrated into the OnePlus 6T …
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OnePlus CEO Pete Lau has announced that the long-awaited launch of the OnePlus 6T is expected a day ahead of schedule. The reason? Apple has decided to follow the plans of the Shenzhen-based manufacturer and spoil the revelation of the flagship product with its updated iPad Pro.
Although previously announced on October 30, the OnePlus 6T will now be launched twenty-four hours earlier at the same location in New York on the 29th. Not only that, but OnePlus will ensure that anyone who has bought a ticket and organized their trip for Event is not lost. Chief Executive Officer Pete Lau made this announcement online:
We are moving the event a day early so we can all enjoy the latest technology together. For those affected, we know that our apologies are not enough. We will do everything in our power to ensure that things go well. Let's start with those who own a ticket but can not participate in the event. All ticket holders will be able to request a full refund of their ticket.
If you are still able to participate in our event, first of all: thank you! We will cover any costs you may incur to modify your plans. If you have to pay to move your flight, we have your back. The same goes for those of you who have booked a hotel or made other arrangements. Our team will contact all ticket owners individually to assist you.
OnePlus 6T launch page … but now it's the 29th (oneplus.com)OnePlus.com
The fact that Apple runs later in October should not be a surprise. David Phelan of Forbes had previously reviewed Tim Cook's options, making Oct. 30 the most likely date. With the announcement of 4th quarter results on Nov. 1, Tim Cook will return to Cupertino for Halloween before facing Apple's shareholders.
OnePlus also works later than most commentators, including myself, expected. Although the subsequent launch of the OnePlus 6T has avoided much of the competition on Android, including the unveiling of this week's Huawei Mate 20 Pro and Google's Pixel 3 and 3 XL handsets, it seems to have taken the brave decision of guess the date of the secret event of Apple. .
The biggest surprise may be that Apple and OnePlus have chosen New York for their launch events.
Launch of OnePlus 6 (Ewan Spence)Ewan Spence
Although the 6T news cycle is shortened, the geekerati presenting a preview of the second-tier Apple hardware, I think the date change is one of the best results for the long-term success of OnePlus .
There has been a lot of discussion on the subject in the last 24 hours. Many more consumers will know that the OnePlus 6T is ready to be marketed. Every decent 6T discussion has listed key features such as the integrated fingerprint reader, all of which have been pre-announced by OnePlus in the last few weeks, all of which will be associated with the Apple brand.
OnePlus also shows that this is not the typical heartless society. Unlike many other manufacturers, OnePlus is being transparent about the public at launch, including many fans of the brand. With the tickets already sold on the 30th, OnePlus not only offers a full refund of the ticket price, but will also help people who have modified their project to attend the event postponed to the 29th. Remember Lau in stating, "We will cover any costs you may incur to modify your plans. If you have to pay to move your flight, we have your back. The same goes for those of you who have booked a hotel or made other arrangements. "
This will not only strengthen the emotional connection with the brand, but will also be seen as an act of support. Do you prefer to invest in branding material that will cover the cost of travel or a brand that will not even recognize a faulty charging system during the weeks needed to code a hotfix?
Launch of OnePlus 6 (Ewan Spence)Ewan Spence
Take a close look at how Lau framed the story on the OnePlus forum:
If you want to help us get the word out and make it our biggest event to date, we would be extremely grateful if you could share the news with other OnePlus subscribers. As we grow, we will continue to launch a common challenge for this industry.
There is your call focused on the action. It's not for the world press. It is not new markets or customers that 6T will seek to attract. It's a modest call from the OnePlus fan base to wrap itself under the flag of the oppressed, to stand up against the huge Apple, to refine the rest of the industry, to write a new story of a rebel army fighting against the establishment.
For Lau and his team, the decision was simple … When life offers to launch an iPad, you create a better platform OnePlus 6T.
Learn more about the new technology that will be integrated into the OnePlus 6T …
