Overwatch enters the "humble" phase of his life

Overwatch is one of the games that Humble Monthly subscribers will receive in the next 30 days as part of this $ 12 monthly service. The famous Blizzard team shooter started in May 2016, and has continued to attract fans regularly since. But now that more than two years have passed since this launch, Blizzard is looking for ways to recruit new players who may not want to give up the $ 40 to buy them via Battle.net.

Humble Monthly is the subscription to Humble Bundle that allows you to acquire a handful of new games each month. This membership program is a relatively cost-effective way for users to expand their library with interesting games, and unlike something like Xbox Game Pass, EA Origin Access or PlayStation Now, you do not lose access to Humble Monthly games when you cancel your subscription.

Overwatch on Humble will therefore touch people who do not usually try a shooter or who have avoided the game because it's not on Steam. But whatever the reason, these people no longer have an excuse not to at least try the game.

This is probably a sign of a new phase of Overwatch's life. Blizzard is watching the audience beyond its traditional fans and hardcore shooters. It could potentially reach those who are more reluctant to switch to free-to-play, but a subscription offer like Humble Monthly provides an alternative that does not require Blizzard to remove the business figure from the cost initial.

Blizzard also has its esports initiative, which is more of a marketing campaign for gambling than a for-profit company. But the Overwatch League can work with something like the Humble Contract so that people can access the game at an affordable price and have esports content to consume if they end up getting into the game.

And, of course, Blizzard is trying to integrate more people into Overwatch so there are more customers who might want to spend money on loot boxes.

As far as Humble Bundle goes, Overwatch is a big name that should draw more attention to its subscription service. But Blizzard and Humble have also worked so that anyone who subscribes to the Humble Monthly drops of November and December gets Overwatch loot boxes.