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Leica cameras and lenses are incredibly expensive, but the alliance means that Panasonic and Sigma will be able to develop their own products at more reasonable prices. "The strategic partnership between Leica, Panasonic and Sigma will enable customers to use a wider range of cameras and lenses in the future without compromise [by needing to choose] specify individual manufacturers because they use proprietary bayonet brackets, "says the translated press release.
Junichiro Kitagawa, of Panasonic, said the L-Mount alliance would give him the ability to produce large sensor cameras. "For me, this alliance will make a fundamental difference to the future of the imaging industry and help generate significant growth in the mirrorless market," he said at the company's joint press conference.
At a joint press conference, Sigma revealed that it would develop new lenses for the system, including its high optical quality Art and other models. Panasonic also pointed out that it would produce a series of products for L-Mount, although these products will probably not be released until 12:30 pm (Paris time) at the Panasonic press conference in Photokina. Stay tuned because we will have more information on future products later in the day.
Follow all the latest news from Photokina 2018 here!
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