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Pocophone owned by Xiaomi launched an advertising blitz on Twitter via its POCO India account, which is aimed directly at rival company OnePlus and the all-new OnePlus 6T. Each of the campaign's ads focuses on some sort of comparison between the Poco F1 from the old company and the newest Android device, individually analyzing one of the many parameters and highlighting the best features of Poco F1. The pleasures of trolling are grouped under the motto "Let's do the math" and lead to a final price comparison that shows, in Indian rupees, that the Poco F1 costs about $ 230 cheaper. Of course, the ads start on two points in common between the two flagship handsets. This is the fact that both ship with a respectable minimum of 6 GB of RAM and each has the latest Snapdragon 845 SoC under the hood.
Pocophone then compares what is arguably a point of contention for OnePlus users – namely the removal of the headphone jack. From there, the company releases figures detailing the battery capacity of the two handsets, the Poco F1 displaying higher figures of 300 mAh compared to the 3700 mAh power supply of the OnePlus 6T. Added to this is the sharing of a gif simply indicating the price of two devices entered in a minimalist representation of a calculator, about $ 512 for the OnePlus 6T and $ 283 for the Poco F1.
Context: Pocophone advertising here is not completely false, but there are other factors that have been left out in the comparison. As emphasized by the comments on the campaign, the Pocophone F1 and OnePlus 6T Pocophones present, to begin with, very different user interfaces. The first uses the version of Xiaomi on Android, MIUI, while the second offers users an updated version of OxygenOS. It's a relatively subjective point but the differences do not stop there. While the Poco F1 was launched in August, the OnePlus 6T announcement is less than a week away. In addition, although the last of the two handsets has a metal frame with Gorilla Glass 6 covering the front and rear panels, the Poco F1 is a Gorilla Glass 3 display integrated in a plastic frame.
For the screens themselves, Pocophone used a more economical 2,246 x 1,080 LCD touch screen, and OnePlus opted for an AMOLED screen larger than 0.3 cm with a resolution of 2,340 x 1 080. Another area of potential controversy among smart customers is the larger Poco F1 display slot. On the other hand, OnePlus has reduced its notch to fit into a very small "droplet" cut in the center of the OnePlus 6T panel. Even if the notches are all but expected on modern flagship devices and even on many midrange or low cost Android smartphones, this is not necessarily what users want.
Impact: None of this means that Pocophone is really out of step with his ads or that his Poco F1 is not a high-performance, high-value star killer. In fact, it is more than deserving of these titles. However, buying a smartphone is an investment and what makes a great Android device for a consumer may not match what other buyers are looking for. Due to this subjectivity, there is no guarantee that the advertisements will prevent anyone from purchasing the OnePlus 6T. This is particularly true in regions such as the United States, where more affordable devices such as the Poco F1 Pocophone are not supposed to function officially but the OnePlus 6T represents a real boon and will be available through at least one operator. With this in mind, the addition of the slogan "Never settle for premiums" should at least make the rivalry between the two handsets more entertaining.
Never Settle for OverPriced. Unlock the #MasterOfSpeed. You decide. #DoTheMath pic.twitter.com/KvCIDyXXSq
— POCO India (@IndiaPOCO) October 30, 2018
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