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Prima Games, the company we all know how to make more money. The long-running company, which has run for 28 years and even acquired competitor Brady Games along the way, will be closing all of its offices in Spring 2019. DK has ceased commissions for new guides as of yesterday.
DK CEO Ian Hudson released an internal memo making the announcement, according to a report from Publishers Weekly. Here is a quote from that memo:
"During a year-long extensive review, many new ways have been explored to diversify Prima Games publishing; However, the dynamics of this fast-paced landscape have continued to prove difficult. This enormously dedicated team has made every effort to turn the business around, but challenging market conditions have unfortunately been worked out against them. "
Print strategy guides for video games have been struggling for a while, against the likes of online video walkthroughs, wiki guides, and more. Prima Games opted to love for collectors' market, with high-quality, hardcover books that often come packaged with extras and bonuses like art, controller skins, and more.
According to a report from Publishers Marketplace, DK will be affected by this closure, but a look at LinkedIn suggests that Prima Games employs at least 40 people.
[Source: Publishers Weekly, Publishers Marketplace]
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