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Fans anticipating the return of the Ford Ranger to the North American market this year have received bad news and good news this week. They first learned that the Raptor version of the Ranger would not be available in North America, at least for the moment. But now, Ford confirms that North American production of the Ranger pickup has begun.
The new Ranger is being assembled in Michigan's Ford plant, which has received an injection of $ 850 million to produce both the Ranger and the next revived Bronco, which is expected to debut in 2019. door, was where the original Bronco was built between 1966 and 1996, when it was abandoned.
After 1996 and until 2008, the Lincoln Expedition and Navigator models were built at the factory; they were followed by the Focus. Now with the imminent demise of this model, the return of the Ranger means that the company can avoid layoffs at the factory.
Ford has undeniably gone through a difficult time since it announced it was eliminating cars from its North American list. On the one hand, sales figures are down, which was predictable. On the other hand, the builder hopes to gain momentum by proposing that 75% of the models presented in its showrooms be new by 2020.
And in the automotive industry, new sales are, as a rule.
Just like nostalgia, clearly. With the well-known and beloved brands of Ranger and Bronco, Ford hopes to have the winning cards in his hands.
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