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The 2019 Ram Rebel 1500 concept that debuted at the Specialty Equipment Marketing Association (SEMAThe big show in Las Vegas gets a two-inch hike in height, while the Ram LowDown 1500 in 2019 is lowered by two inches. Both vans are a combination of ready-to-use products Mopar bitsand custom one- and two-component parts that can be used in production, such as the electric bulge hood with cold air intake, on both trucks.
Ram dressed a 1500 Longhorn, the model's most popular trim level, with a black two-tone tuxedo paint on silver billet, Mopar "monkey" brass wheels and a two-inch lowered suspension to create the LowDown. Mopar body-color wing flares have body-color painted tie-downs, a Mopar bedspread covering an inner bed liner, 5-inch glossy black exhaust tips, Mopar sill thresholds and aluminum pedals.
Under the inflated hood, the cold air intake over the engine, which is already part of Mopar, has been redesigned to allow direct airflow for better efficiency, said Joe Dehner, head of Ram outdoor design and Mopar design chief.
Ram gave the Rebel, a finishing option already in production, the same protective hood, but with different graphics, and raised the two-inch truck to better represent its off-road performance.
"We're back in the 1980s," says Dehner, about the Ram Bar, not yet in production, added behind the cabin. The group of off-road lights at the top of the bar is available from Mopar. In a typical all-terrain style, the 35-inch spare tire (outer diameter) is mounted in the bed. The sill plate and the cast aluminum footboards are also Mopar production accessories. The heel lock wheels feature both a "beauty" ring and a functional ring.
"SEMA is the Steve Beahm, Fiat Chrysler's Parts and Service Manager and Head of Private Car Brands in North America. While the volume of concepts offered by major automakers appears to be lower in Las Vegas this year, he cites a $ 1 billion market in customization pieces.
"We just want a piece of this pie," says Beahm.
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