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The survey of more than 5,000 people also revealed positive trends for Apple Watch and a strong demand for AirPod, Apple's wireless headsets.
"We believe that demand for this generation of iPhones – XS Max / XS / XR – is robust and that average selling prices and gross margins could improve some benefits," wrote Daryanani in a note to his customers . "The iPhone XS Max was the most popular phone among potential iPhone buyers, with 25% preferring it in our survey despite its high price."
The new generation of phones under CEO Tim Cook presents a number of enhancements from their iPhone X predecessors. While all three phones incorporate popular features such as facial recognition and wireless charging, many of them have chosen to upgrade their devices and improved memory.
The XS Max, for example, features a 6.5-inch display – larger than Samsung's popular Samsung Galaxy Note 9 – and up to 512 GB of memory.
The new XS models range from $ 999 to $ 1,449, according to the Apple website.
Any change in customer preference for more expensive phones helps to increase the average selling price of the iPhone, a tightly monitored industry indicator that helps Wall Street evaluate Apple's revenue. And with more people indicating plans to buy iPhone with 512GB or 256GB, the ASP of Apple is still expected to grow.
Daryanani, which has a purchase note on Apple, revised its revenue and earnings guidance to $ 62.2 billion and $ 2.80 per share, respectively, from $ 61.1 billion and $ 2.76 billion, respectively. dollars.
"In the case of the iPhone X, the majority of users have indicated for the first time their preference for the highest storage models, with more than 57% opting for the 256GB model. In iPhone XS / XS Max, opting for a basic storage greater than 64 GB, "said the analyst.
Apple's shares closed down 0.8% on Wednesday, but rose more than 30% this year. The new price target of Daryanani represents an increase of more than 12% compared to the closing of Tuesday.
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