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According to a Wall Street Journal article released this morning, Apple will lower prices for the iPhone XR in Japan by offering subsidies to Japanese operators. The price cuts will apparently come into effect next week. The price of 750 USD is somewhat disguised in Japan due to bundled carrier contracts, but the device seems seemingly overshadowed by the iPhone 8, still popular in the region.
In the same vein, the report says that Apple is currently relaunching the production of the iPhone X for sale in some markets …
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The importance of the price drop on the iPhone XR is unclear.
Apple's price cuts are rare but not unprecedented. From time to time he has used this tactic to target specific markets where peripherals are underperforming. We did not expect price reductions to be reflected worldwide, but only in certain geographic areas.
It is somewhat disconcerting to see price declines in Japan, where the iPhone dominates the smartphone market. This seems to be still the case, but customers prefer the iPhone 8 and iPhone 8 Plus series to the iPhone XR.
The new production series of iPhone X is "due in part" to Apple's contractual requirements with Samsung Display, according to the same report from the Wall Street Journal. Apple must meet the minimum requirements for ordering OLED display panels.
Due to the slowness of the iPhone XS and the iPhone XS Max, the iPhone X Restore allows Apple to use the excess OLED screen components in a product that has proved to be very popular during his lifetime.
It is unclear whether the iPhone X will go on sale worldwide. It is unlikely that Apple stores the iPhone X in its own stores, preferring to sell it through operators and resellers. Apple has done something similar in the past by relaunching the iPhone 6 years after its official shutdown.
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