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If we refer to another week of Cupertino news, this week's Apple Loop includes the latest reviews of the iPhone XR, the sales data of the new iPhone, Apple takes the conversation from the LCD to the retina Liquid, Apple's selfies smoothing confirmation, the new MacBook details and what the "R" of the iPhone XR stands for Phil Schiller.
Apple Loop is here to remind you of some of the many discussions that have been taking place around Apple over the past seven days (and you can read my weekly summary of Android news on Forbes).
Review of the iPhone XR
While the iPhone XR is on sale, many consumers are watching the phone and discover what it offers. Previously, Apple had selected a number of handpicked reviews for quick review and write their thoughts on the handset. I've had a look at all the comments earlier this week:
Take away the smoke and mirrors of Apple's marketing and the role of the iPhone XR is clear. This is the "normal" iPhone that we expect to see every year. Last year it was the iPhone 8, the year before it was the iPhone 7. This year it is the iPhone XR .
Yes, there is a "more expensive" iPhone higher up the scale, but the iPhone XR is a "standard iPhone" that will make up the bulk of sales. Apple has brought new technology and new hardware to its device, but it's still a smartphone with an LCD screen, a single camera, with materials at the top of the average.
More details on the exam here on Forbes.
Reveal the new Apple iPhone XR before the start of official sales in Russia (Photo by Anton NovoderezhkinTASS via Getty Images)
Initial sales for iPhone XR
The iPhone XR is available for pre-order all week and Tim Cook's team expects the new, cheaper and cheaper iPhone to increase sales in the fourth quarter and beyond. But three days after the launch, Apple announced that all iPhone XR models were still available for delivery on launch day. Where were the traditional indicators of "out of stock"? Gordon Kelly of Forbes was curious:
This raises an obvious argument: perhaps that Apple has managed to manufacture as much iPhone XR as it can meet any demand? The problem is that it's not convincing.
First, Apple has never been able to do this in 11 years of existence on the iPhone – shipping times often vary from a few days to several weeks. Secondly, the date of sale of the iPhone XR has been delayed by one month compared to the iPhone XS and the iPhone XS Max due to widely reported production issues. For Apple, solving these problems and producing record numbers seems at best weird.
Kelly's analysis is here. In the end, it took four days for the sold out posters to rise – far from the previous four hours. Mikey Campbell at Apple Insider:
As usual, the number of units that Apple has managed to manufacture during the launch phase is unknown, although some analysts estimate this figure at around 12 million.
Although the XR was launched at a seemingly more moderate demand than its predecessors in the XS series, some analysts believe that the cheaper and colorful smartphone will ultimately be essential for Apple's bottom line. Gene Munster of Wolf Ventures, for example, expects the iPhone XR to be the best-selling iPhone from 2018 with a 38% market share. Others, like analyst noted Ming-Chi Kuo, predict a replacement demand higher than last year's iPhone 8 and a better long-term momentum than that of the iPhone XS.
Apple changes the conversation of the LCD screen into cash
Following last week's details on Apple's foldable smartphone screen, new information on the new screen technology has been revealed, at the time of publication of the branded app for the liquid retina screen content in the iPhone XR:
The "liquid retina" is a term only controlled by Apple and can mean what it means – just like "display of the retina" allowed Apple to bypass any discussion of quantifiable measurements of "pixels per inch" and the transform into emotional words and floral descriptions. technology that could be found on any smartphone.
Regardless of the competition, even though physically the LCDs have a similar quality, resolution and standard, Apple will still be able to say that this is the only focus of the liquid retina screen … and if you want to continue to use The pleasant experience that offers you your only choice is to continue to buy products from the company Trillion Dollar Cupertino.
I'm looking at the implications here on Forbes.
Apple admits that Beauty Gate is real
A topic of conversation on which Apple is not good, admits bugs or problems. Rather than recognize software or hardware errors, it will ignore anyone who insists that there is a problem … before quietly launching an update that corrects the problem and mention it in a conversation to a single reporter while discussing another topic – let the rumor do the job that his own public relations staff should do.
The case in point is "Beauty Gate". Despite the growing evidence that iOS 12 artificially smoothed the skin of photos, fan sites insisted that it was not a bait and turn on the camera, it was simply a "better" camera.
It turns out that Apple "… will deal with the problem of the front camera that seems to soften its skin" in an update for iOS 12 (supposed to be iOS 12.1). Gordon Kelly is investigating:
Apple's response to this problem has been complete silence for almost a month. Which led many to think that the treatment of the image was deliberate, because the beauty modes are extremely popular in Asia, a major target market for Apple. That said, given the results that seem so unnatural (video below), criticism has increased.
… The speed and style of communication of society leave much to be desired. This is a repetition of his ridiculous approach to the serious "ChargeGate" problem (another location in Hilsenteger) where the iPhone XS and iPhone XS Max models refused to load automatically when they were plugged in. an upcoming fix for the iMore fan site.
More discussion on this topic and others here.
Apple Global Marketing Executive Vice President Phil Schiller Announces New MacBook Pro at Keynote Address at Apple 2012 World Wide Developers Conference (photo by Justin Sullivan / Getty Images)
Here are the new Macs
Along with the update of the iPad 2018, the October event of Apple is expected to introduce a new range of Macs and books. Thanks to regulatory filings in Eurasia, we have a good idea of what's coming – new desktop models, as well as an updated MacBook. William Gallagher reports:
… Recently updated repositories indicate a total of eight desktop Macs, including three new ones. The model numbers listed A1993, A2115 and A2116 have not been seen yet. The only detail on any of the models is that they run macOS 10.14, so the other five models are probably updated Mac models updated with this operating system.
Next to these desktop models, there is a MacBook model number. The A1932 model is a new list with five existing lists, all updated with macOS 10.14. This is consistent with persistent rumors that Apple will introduce a new MacBook and a new iMac. It could also suggest that the new, long-awaited Mac mini is also coming.
More at Apple Insider.
And finally…
The "boys racers" from around the world have taken a look at the naming convention of the new iPhone devices (the iPhone XR, the XS and the XS Max) and have made fun of Apple's fun at to embark on the development of the hatchback industry – my contribution has been for the "iPhone XR GT RS Cosworth injection 1.8 liter". It turns out that we were right, there is no innovation in the name of the iPhone, it is to appeal to the fast car brigade, as Chris Velazco reported in his interview with Apple Vice President Phil Schiller:
Phil Schiller, cautiously taking a cup of coffee in front of me, said that the letters used by Apple meant nothing special. But then, his voice softened a bit as he began to tell me what the letters meant to him.
"I love cars and things that go fast, and R and S are two letters that design really special sports cars," he said with a smile. That was not exactly the answer I hoped for, but I'm not sure what I should expect from Apple's Executive Vice President of Global Marketing. and b) longtime fan of Porsche and Audis.
More at Engadget.
Apple Loop offers you seven days of great moments every weekend here in Forbes. Do not forget to follow me to lose no cover in the future. You can read the Apple Loop from last week here, or this week's edition of Loop's sister section, Android Circuit, is also available on Forbes.
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If we refer to another week of Cupertino news, this week's Apple Loop includes the latest reviews of the iPhone XR, the sales data of the new iPhone, Apple takes the conversation from the LCD to the retina Liquid, Apple's selfies smoothing confirmation, the new MacBook details and what the "R" of the iPhone XR stands for Phil Schiller.
Apple Loop is here to remind you of some of the many discussions that have been taking place around Apple over the past seven days (and you can read my weekly summary of Android news on Forbes).
Review of the iPhone XR
While the iPhone XR is on sale, many consumers are watching the phone and discover what it offers. Previously, Apple had selected a number of handpicked reviews for quick review and write their thoughts on the handset. I've had a look at all the comments earlier this week:
Take away the smoke and mirrors of Apple's marketing and the role of the iPhone XR is clear. This is the "normal" iPhone that we expect to see every year. Last year it was the iPhone 8, the year before it was the iPhone 7. This year it is the iPhone XR .
Yes, there is a "more expensive" iPhone higher up the scale, but the iPhone XR is a "standard iPhone" that will make up the bulk of sales. Apple has brought new technology and new hardware to its device, but it's still a smartphone with an LCD screen, a single camera, with materials at the top of the average.
More details on the exam here on Forbes.
Reveal the new Apple iPhone XR before the start of official sales in Russia (Photo by Anton NovoderezhkinTASS via Getty Images)
Initial sales for iPhone XR
The iPhone XR is available for pre-order all week and Tim Cook's team expects the new, cheaper and cheaper iPhone to increase sales in the fourth quarter and beyond. But three days after the launch, Apple announced that all iPhone XR models were still available for delivery on launch day. Where were the traditional indicators of "out of stock"? Gordon Kelly of Forbes was curious:
This raises an obvious argument: perhaps that Apple has managed to manufacture as much iPhone XR as it can meet any demand? The problem is that it's not convincing.
First, Apple has never been able to do this in 11 years of existence on the iPhone – shipping times often vary from a few days to several weeks. Secondly, the date of sale of the iPhone XR has been delayed by one month compared to the iPhone XS and the iPhone XS Max due to widely reported production issues. For Apple, solving these problems and producing record numbers seems at best weird.
Kelly's analysis is here. In the end, it took four days for the sold out posters to rise – far from the previous four hours. Mikey Campbell at Apple Insider:
As usual, the number of units that Apple has managed to manufacture during the launch phase is unknown, although some analysts estimate this figure at around 12 million.
Although the XR was launched at a seemingly more moderate demand than its predecessors in the XS series, some analysts believe that the cheaper and colorful smartphone will ultimately be essential for Apple's bottom line. Gene Munster of Wolf Ventures, for example, expects the iPhone XR to be the best-selling iPhone from 2018 with a 38% market share. Others, like analyst noted Ming-Chi Kuo, predict a replacement demand higher than last year's iPhone 8 and a better long-term momentum than that of the iPhone XS.
Apple changes the conversation of the LCD screen into cash
Following last week's details on Apple's foldable smartphone screen, new information on the new screen technology has been revealed, at the time of publication of the branded app for the liquid retina screen content in the iPhone XR:
The "liquid retina" is a term only controlled by Apple and can mean what it means – just like "display of the retina" allowed Apple to bypass any discussion of quantifiable measurements of "pixels per inch" and the transform into emotional words and floral descriptions. technology that could be found on any smartphone.
Regardless of the competition, even though physically the LCDs have a similar quality, resolution and standard, Apple will still be able to say that this is the only focus of the liquid retina screen … and if you want to continue to use The pleasant experience that offers you your only choice is to continue to buy products from the company Trillion Dollar Cupertino.
I'm looking at the implications here on Forbes.
Apple admits that Beauty Gate is real
A topic of conversation on which Apple is not good, admits bugs or problems. Rather than recognize software or hardware errors, it will ignore anyone who insists that there is a problem … before quietly launching an update that corrects the problem and mention it in a conversation to a single reporter while discussing another topic – let the rumor do the job that his own public relations staff should do.
The case in point is "Beauty Gate". Despite the growing evidence that iOS 12 artificially smoothed the skin of photos, fan sites insisted that it was not a bait and turn on the camera, it was simply a "better" camera.
It turns out that Apple "… will deal with the problem of the front camera that seems to soften its skin" in an update for iOS 12 (supposed to be iOS 12.1). Gordon Kelly is investigating:
Apple's response to this problem has been complete silence for almost a month. Which led many to think that the treatment of the image was deliberate, because the beauty modes are extremely popular in Asia, a major target market for Apple. That said, given the results that seem so unnatural (video below), criticism has increased.
… The speed and style of communication of society leave much to be desired. This is a repetition of his ridiculous approach to the serious "ChargeGate" problem (another location in Hilsenteger) where the iPhone XS and iPhone XS Max models refused to load automatically when they were plugged in. an upcoming fix for the iMore fan site.
More discussion on this topic and others here.
Apple Global Marketing Executive Vice President Phil Schiller Announces New MacBook Pro at Keynote Address at Apple 2012 World Wide Developers Conference (photo by Justin Sullivan / Getty Images)
Here are the new Macs
Along with the update of the iPad 2018, the October event of Apple is expected to introduce a new range of Macs and books. Thanks to regulatory filings in Eurasia, we have a good idea of what's coming – new desktop models, as well as an updated MacBook. William Gallagher reports:
… Recently updated repositories indicate a total of eight desktop Macs, including three new ones. The model numbers listed A1993, A2115 and A2116 have not been seen yet. The only detail on any of the models is that they run macOS 10.14, so the other five models are probably updated Mac models updated with this operating system.
Next to these desktop models, there is a MacBook model number. The A1932 model is a new list with five existing lists, all updated with macOS 10.14. This is consistent with persistent rumors that Apple will introduce a new MacBook and a new iMac. It could also suggest that the new, long-awaited Mac mini is also coming.
More at Apple Insider.
And finally…
The "boys racers" from around the world have taken a look at the naming convention of the new iPhone devices (the iPhone XR, the XS and the XS Max) and have made fun of Apple's fun at to embark on the development of the hatchback industry – my contribution has been for the "iPhone XR GT RS Cosworth injection 1.8 liter". It turns out that we were right, there is no innovation in the name of the iPhone, it is to appeal to the fast car brigade, as Chris Velazco reported in his interview with Apple Vice President Phil Schiller:
Phil Schiller, cautiously taking a cup of coffee in front of me, said that the letters used by Apple meant nothing special. But then, his voice softened a bit as he began to tell me what the letters meant to him.
"I love cars and things that go fast, and R and S are two letters that design really special sports cars," he said with a smile. That was not exactly the answer I hoped for, but I'm not sure what I should expect from Apple's Executive Vice President of Global Marketing. and b) longtime fan of Porsche and Audis.
More at Engadget.
Apple Loop offers you seven days of great moments every weekend here in Forbes. Do not forget to follow me to lose no cover in the future. You can read the Apple Loop from last week here, or this week's edition of Loop's sister section, Android Circuit, is also available on Forbes.
