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The new Roku Premiere and Roku Premiere + will be sold at $ 39.99 and $ 49.99 respectively. The new Roku sticks will look to make 4K content more affordable, just as Roku announced the integration of Google Assistant. ( Roku )
The new Roku Premiere and Roku Premiere + are looking to make 4K content more affordable, with prices of just $ 39.99 and $ 49.99, respectively.
The age of 4K television is climbing as they become cheaper and more accessible for a larger number of homes. Consumers, however, are starting to look beyond the apps that come with 4K TVs, and Roku is here to answer that need.
Discover the new Roku stick: Roku Premiere and Roku Premiere +
Previously, the Roku Premiere and the Roku Premiere + were priced from $ 70 to $ 90, which was not far from the high-end Roku Ultra sold for $ 100. The new versions of Roku Premiere and Roku Premiere +, however, are sold at $ 30 and $ 50, making it the company's cheapest 4K HDR players.
The $ 40 Roku Premiere is now the cheapest streaming device on the market, capable of delivering 4K HDR videos to services such as Netflix, Amazon and YouTube, for viewers with a 4K HDR TV. from Netflix.
With an additional $ 10, the Roku Premiere + will feature an enhanced remote control with a microphone that allows voice commands and searches, instead of the infrared remote control built into the Roku Premiere. The keys will even allow users to control the power and volume buttons on their 4K TVs.
The new Roku Premiere and Roku Premiere + are now open for pre-orders, with an expected delivery date in early October. The Roku Premiere + will however be sold exclusively by Walmart.
Roku teams up with Google Assistant
In addition to the announcement of the new Roku Premiere and Roku Premiere +, Roku revealed that it would soon allow users to control the company's devices via Google Assistant.
Once the feature is launched, users will be able to communicate with a Google Home Smart Speaker or Google Assistant on their Android smartphone. Voice commands that can be sent to Roku devices through Google Assistant include launching specific applications, playback control, content search, and access to the home menu.
The Roku voice technology, present in the remote control provided with the new Roku Premiere +, already allows you to search for certain streaming content. However, by opening his devices to Google Assistant, Roku users will be able to enjoy the additional benefits and features of the digital assistant.
It is not known if Alexa will also come to Roku, but the company has revealed that Spotify will soon return to the platform.
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