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Samsung Electronics is currently the leading brand in the US high-end television market. This is consistent with the latest data presented by a market research report.
The US-based company, Yonhap, announced Thursday that Samsung now holds 34 percent of the US television market at the end of August. His compatriot, LG Electronics, follows with 15%. Vizio and Sony then found themselves behind the first two with 11% each.
According to the numbers, it is clear that Samsung has expanded its lead over its competitors in the US market of high-end televisions. The report shows that Samsung has been quite well behaved in the premium segment for TVs with a price greater than $ 2,500. The maker of Note 9 dominated this segment with 44%.
Sony, for its part, took second place in the high-end segment after obtaining 33% of the market. As for LG, it managed to conquer 23% of the market. This is an incredible feat for Samsung, which only recorded 27% of the segment at the same time last year.
Samsung's impressive performance also extended to the 75-inch or larger TV market segment. In this market, Samsung has pocketed 57%. At the same time, Sony took second place with 25% at the end of August. In the previous year, Samsung had recorded 43% of this segment.
It seems that Samsung is determined to continue its reign in the US market of high-end televisions, the technology giant currently preparing the release of its ultra-high-end QLED 8K TV in the United States and Europe at the end of the year. month.
"We expect the 8K resolution market to experience rapid growth thanks to artificial intelligence-based upconversion technology, able to switch low-resolution content to the 8K level," said a senior executive. Samsung. on demand for new QLED 8K TVs in the United States. "
Samsung announced its QLED 8K TV in August. The 85-inch TV is now available for pre-order for $ 15,000 and is expected to be available from October 28, according to The Verge.
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