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The mobile division of Samsung has not been as successful lately. Galaxy S9 and Note 9 phones are expected to be exciting by 2018, as they offer users stunning photographic designs and experiences, as well as high-end hardware. But the phones are too "boring" compared to their predecessors, which is why Samsung's sales have been held back by its smartphone business in recent quarters.
However, there is some good news for the fans: it seems that everyone in the mobile division feels the pressure to propose breakthrough innovations next year when flagship products such as the Galaxy S10 and the Galaxy F will finally arrive.
Samsung's mobile division posted operating income of 2.2 billion won ($ 1.95 billion) in the third quarter, down 30 percent from the second quarter of 2018. The Korea HeraldDJ Koh, CEO of Samsung Mobile, sent a message to executives and employees, stating that he was sorry for the troubled company status of Samsung smart phones and that he would do his best to overcome the crisis with the next Galaxy 10 and folding phones.
It is increasingly assumed that Koh's position could be endangered as Samsung tackles its reshuffle of end-of-year staff. The executive, who recently watched the Galaxy F on stage at SDC18, has been criticized internally for weakening Samsung's competitiveness in the mobile phone market. Among the complaints, Samsung's vice president, Jay Y. Lee, asked for Samsung's camera improvements after a visit to a store in Europe.
A senior official said Lee's comments should not be taken out of context. "Lee's recent comments were not about a flaw in our technology, but about different features of the camera, such as the wide-angle feature versus competing products. CEO Koh said he would listen to the voices of consumers and reflect them more in product development to better meet their needs. "
"Koh's message seemed to show just how critical Samsung's mobile market was. The atmosphere in society is currently serious because we hear outside criticism of the products, "said one insider The herald. "A rigid, top-down decision-making system is the most serious problem in Samsung's mobile division, which prevents the company from coming up with innovative ideas and solutions that would satisfy the market," said another.
The Galaxy 10 and Galaxy F will each bring various innovations that are not available on competing devices. The phones will feature new designs, with the Galaxy S10 supposed to have a screen without a bezel and a built-in fingerprint sensor. The Galaxy F, meanwhile, will have a dual-screen configuration, with a smaller screen located on the outside of the phone and a larger, foldable screen placed on the inside.
The phones should be unveiled in the first few months of the year and should be launched before April.
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