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Samsung sent invitations Friday for an October 11 event to launch a new mobile device under its Galaxy line.
The invitation offered little detail, but the mention of "4x fun" led to speculation on a new smartphone with four cameras or possibly a foldable handset.
The South Korean electronics giant, the world's largest maker of smartphones, unveiled in August its latest flagship product, the Galaxy Note 9.
Samsung and other device makers are looking for ways to boost momentum in a weak smartphone market.
The research firm IDC expects global smartphone shipments to decrease by 0.7% in 2018 to 1.455 billion units, with growth likely to pick up with the availability of 5G devices.
Despite its leading position, Samsung recorded a 22% decline in mobile technology sales in the second quarter.
Samsung's news comes a few days after Apple unveiled a new range of iPhone-based high-end smartphone segment at prices ranging from $ 749 to $ 1,099 for US customers.
Apple has recently slipped to third place in the smartphone market, behind Huawei, although sales of the Chinese company in the United States are limited.
Google, seeking to gain ground in the premium segment with its own branded devices, has scheduled a media event Oct. 9, which is expected to unveil its new Pixel phones.
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