Samsung takes advantage of the opportunity offered to developers by the SDC 2018 to grow from 1.5 to 2.5 billion units



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Samsung DJ Koh launches the SDC 2018.Patrick Moorhead

Last week, I attended the sixth annual Samsung Developer Conference in San Francisco, with 5,000 other attendees. The event was a great opportunity to take a look at the technology that will fuel the next generations of Samsung devices and services. The company did not disappoint. SDC is a must-attend event for anyone who closely follows the electronics giant and for developers who wish to access the future markets of IoT, mobile telephony and the automotive industry. .

While Samsung was not the first to offer developers of IoT or mobile software, Samsung commands the respect and attention of developers, as these know that it manufactures 500 million consumer devices that are or will be "smart and connected". I could extend this period cautiously over three to five years from 1.5 billion to 2.5 billion devices. To understand this, we must understand that Samsung does not only build smartphones. Samsung manufactures smartphones, tablets, watches, appliances (washers, dryers, dishwashers, refrigerators, air conditioners, vacuum cleaners), televisions, speakers and Harman's automotive technologies.

Today, I wanted to summarize the announcements that came to me following the event and give my perspective on them.

Let's go thoroughly on Bixby and AI

Samsung says that everything is in the AI ​​and puts his money where he is with a gigantic investment of $ 22 billion. One of the big announcements of this event is that Samsung opens Bixby to developers – and you better believe it's huge for future consumer devices from $ 1.5 to $ 2.5 billion. Bixby is far from perfect at the moment, but frankly, it does not have to be so now to be successful in the long run. Bixby needs a steep ramp of improved capabilities for a wider variety of products. Enter Bixby Developer Studio.

Samsung has announced the Bixby Developer Studio, a set of tools designed to allow developers and partners to infuse artificial intelligence into their products and services. With the help of tools, developers can create "Bixby Capsules", which are essentially Bixby features or services, and place them on the Bixby Marketplace. The capsules are also a simple way for developers to create an application that generates code on the fly (dynamic program generation) with the aid of a simple graphical interface. Developers can then edit the capsule code in a command line interface for optimization and modifications.

Samsung's new development tool uses natural language to create real codePatrick Moorhead

My catch? First of all, Bixby goes from a product feature to a platform. Developer Studio is a one-stop-shop for developers whose goal is to make it easier for anyone to use a service with Bixby. Although Bixby is not currently considered to be the main smart agent (this should not be the case), I am excited about Samsung's first major development effort, as the company has learned a lot from companies before and it seems to be easier to things. developers. The idea of ​​using AI to program artificial intelligence applications is new, different and at the forefront of technology. Time will determine the degree of success, but I love what I see with the ease of use of tools and the mainstream market. Given the potential for investment in access to all future Samsung devices from $ 1.5 to $ 2.5 billion, there is a real potential value for developers. right here.

New foldable mobile screen and user experience

Samsung's mobile phone, Justin Denison, talks about Infinity Flex Display and One UIPatrick Moorhead

If you have paid close attention to the coverage of the SDC, you have probably noticed that most titles announce the new "foldable" phone screen from Samsung. Samsung's new Infinity Flex display promises users such devices as smartphones that can turn into a larger screen, capable of running up to three active apps at a time.

Few are discussing if Foldable or roll-up mobile screens are the future of smartphones – the only question is when and by who. Samsung is the market leader in OLED display units and mobile smartphones. Samsung is therefore expected to be the first to scale. The main advantage of a foldable smartphone is simple: the user can benefit from a larger screen but can still slip it into his pocket, his coat or his bag.

Some wonder if a foldable screen will be already to have value, which for me is affable. I can see foldable or unrollable screens resulting in awesome use cases: bigger, better is: watching a movie, reading a book, playing a game, to name it only a few. In addition, this foldable screen and feature 3 app will offer unlimited possibilities: watch your calendar while writing an email, perform web searches while writing a note, watch sports events while tweeting and dropping images on social media. The list could go on, just use your imagination. Add a portable keyboard and the possibilities only increase. I could totally see wearing a foldable device with a portable keyboard around CES or MWC.

For this foldable display to evolve between smartphone and tablet, Samsung needed a new user interface. Enter "One UI". This new user interface allows devices to intelligently fit smaller screens to larger ones. Most of the content is displayed at the top of the screen, while most interactions take place at the bottom, closer to the fingers. According to Samsung, this fact reduces clutter and makes the use easier and more natural when scrolling with one hand. Trying to enhance the experience of "one – handed" phone users is a smart decision if you ask me, that 's the way many of us already use our smartphones.

I think the combination of Samsung's Infinity Flex Display and One UI will give Samsung a competitive edge over the product and also help Samsung's brand, which will also help sell all the cheaper devices on the stack.

Google supported Infinity Flex Display with Android APIsPatrick Moorhead

I have no false impression that devices using Infinity Flex Display will be easy to optimize. I have been manufacturing products for over 20 years and this is not easy. All manufacturers using this screen, including Samsung, need to test the devices a lot. When you add another screen and make the device collapsible, you run into thick forces, the size of the telescope, the weight, and the battery life, which could change the vision. a device of the space age in a not so good experience. Samsung has been a lot of 'firsts' like big screen smartphones, and I hope this market will position itself carefully. Samsung needs to focus on the development of some catastrophic use cases when a product comes on the market.

SmartThings Revamped Developer Workspace

The latest ad area focused on SmartThings, Samsung's smart home platform. According to Samsung, the size of the SmartThings ecosystem has doubled in the past year and the company is now looking to accelerate its growth even faster with a redesign of the SmartThings developer workspace. Designed to facilitate the integration of devices and developer services with the SmartThings platform, this workspace includes new features such as SmartThings Cloud Connector, SmartThings Device Kit and SmartThings Hub Connector, which do exactly what their name implies.

Samsung announced that SmartThings device support had doubled this yearPatrick Moorhead

The purpose of these SmartThings updates was similar to the Bixby ads. In summary, Samsung now has a mainstream IoT ecosystem that rivals Amazon, Google and Apple. The ecosystem includes proprietary and third-party devices, hubs, and SDKs for connectivity, cloud services, and hardware development kits.

Samsung has fierce competition in the consumer IoT platform market, but its benefits are the scale and scope of its third-party products and its ability to integrate a SmartThings hub into every major Samsung device connected, such as a TV or fridge. One thing that many people forget is that Samsung does not necessarily need the "best" or "first" intelligent IoT ecosystem: it just needs to be powerful enough to satisfy its broad range of integrated customers.

pack

Samsung DJ Koh closes day 1 with a commitment of partnership and opennessPatrick Moorhead

Overall, I think the news of the SDC 2018 demonstrates Samsung's commitment to expanding its smart home ecosystem. Open Bixby and give developers more tools for its SmartThings platform should only accelerate this growth. With an annual production rate of $ 500 million, smart consumer devices (or about to be, soon), it's extremely potential to let more developers work there. In the mobile field, the new user interface and Infinity Flex Display have given industry analysts and reporters funky red meat to chew and excite. Samsung is doing good things here and has absolutely moved the developer ball on the ground.

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Samsung DJ Koh launches the SDC 2018.Patrick Moorhead

Last week, I attended the sixth annual Samsung Developer Conference in San Francisco, with 5,000 other attendees. The event was a great opportunity to take a look at the technology that will fuel the next generations of Samsung devices and services. The company did not disappoint. SDC is a must-attend event for anyone who closely follows the electronics giant and for developers who wish to access the future markets of IoT, mobile telephony and the automotive industry. .

While Samsung was not the first to offer developers of IoT or mobile software, Samsung commands the respect and attention of developers, as these know that it manufactures 500 million consumer devices that are or will be "smart and connected". I could extend this period cautiously over three to five years from 1.5 billion to 2.5 billion devices. To understand this, we must understand that Samsung does not only build smartphones. Samsung manufactures smartphones, tablets, watches, appliances (washers, dryers, dishwashers, refrigerators, air conditioners, vacuum cleaners), televisions, speakers and Harman's automotive technologies.

Today, I wanted to summarize the announcements that came to me following the event and give my perspective on them.

Let's go thoroughly on Bixby and AI

Samsung says that everything is in the AI ​​and puts his money where he is with a gigantic investment of $ 22 billion. One of the big announcements of this event is that Samsung opens Bixby to developers – and you better believe it's huge for future consumer devices from $ 1.5 to $ 2.5 billion. Bixby is far from perfect at the moment, but frankly, it does not have to be so now to be successful in the long run. Bixby needs a steep ramp of improved capabilities for a wider variety of products. Enter Bixby Developer Studio.

Samsung has announced the Bixby Developer Studio, a set of tools designed to allow developers and partners to infuse artificial intelligence into their products and services. With the help of tools, developers can create "Bixby Capsules", which are essentially Bixby features or services, and place them on the Bixby Marketplace. The capsules are also a simple way for developers to create an application that generates code on the fly (dynamic program generation) with the aid of a simple graphical interface. Developers can then edit the capsule code in a command line interface for optimization and modifications.

Samsung's new development tool uses natural language to create real codePatrick Moorhead

My catch? First of all, Bixby goes from a product feature to a platform. Developer Studio is a one-stop-shop for developers whose goal is to make it easier for anyone to use a service with Bixby. Although Bixby is not currently considered to be the main smart agent (this should not be the case), I am excited about Samsung's first major development effort, as the company has learned a lot from companies before and it seems to be easier to things. developers. The idea of ​​using AI to program artificial intelligence applications is new, different and at the forefront of technology. Time will determine the degree of success, but I love what I see with the ease of use of tools and the mainstream market. Given the potential for investment in access to all future Samsung devices from $ 1.5 to $ 2.5 billion, there is a real potential value for developers. right here.

New foldable mobile screen and user experience

Samsung's mobile phone, Justin Denison, talks about Infinity Flex Display and One UIPatrick Moorhead

If you have paid close attention to the coverage of the SDC, you have probably noticed that most titles announce the new "foldable" phone screen from Samsung. Samsung's new Infinity Flex display promises users such devices as smartphones that can turn into a larger screen, capable of running up to three active apps at a time.

Few are discussing if Foldable or roll-up mobile screens are the future of smartphones – the only question is when and by who. Samsung is the market leader in OLED display units and mobile smartphones. Samsung is therefore expected to be the first to scale. The main advantage of a foldable smartphone is simple: the user can benefit from a larger screen but can still slip it into his pocket, his coat or his bag.

Some wonder if a foldable screen will be already to have value, which for me is affable. I can see foldable or unrollable screens resulting in awesome use cases: bigger, better is: watching a movie, reading a book, playing a game, to name it only a few. In addition, this foldable screen and feature 3 app will offer unlimited possibilities: watch your calendar while writing an email, perform web searches while writing a note, watch sports events while tweeting and dropping images on social media. The list could go on, just use your imagination. Add a portable keyboard and the possibilities only increase. I could totally see wearing a foldable device with a portable keyboard around CES or MWC.

For this foldable display to evolve between smartphone and tablet, Samsung needed a new user interface. Enter "One UI". This new user interface allows devices to intelligently fit smaller screens to larger ones. Most of the content is displayed at the top of the screen, while most interactions take place at the bottom, closer to the fingers. According to Samsung, this fact reduces clutter and makes the use easier and more natural when scrolling with one hand. Trying to enhance the experience of "one – handed" phone users is a smart decision if you ask me, that 's the way many of us already use our smartphones.

I think the combination of Samsung's Infinity Flex Display and One UI will give Samsung a competitive edge over the product and also help Samsung's brand, which will also help sell all the cheaper devices on the stack.

Google supported Infinity Flex Display with Android APIsPatrick Moorhead

I have no false impression that devices using Infinity Flex Display will be easy to optimize. I have been manufacturing products for over 20 years and this is not easy. All manufacturers using this screen, including Samsung, need to test the devices a lot. When you add another screen and make the device collapsible, you run into thick forces, the size of the telescope, the weight, and the battery life, which could change the vision. a device of the space age in a not so good experience. Samsung has been a lot of 'firsts' like big screen smartphones, and I hope this market will position itself carefully. Samsung needs to focus on the development of some catastrophic use cases when a product comes on the market.

SmartThings Revamped Developer Workspace

The latest ad area focused on SmartThings, Samsung's smart home platform. According to Samsung, the size of the SmartThings ecosystem has doubled in the past year and the company is now looking to accelerate its growth even faster with a redesign of the SmartThings developer workspace. Designed to facilitate the integration of devices and developer services with the SmartThings platform, this workspace includes new features such as SmartThings Cloud Connector, SmartThings Device Kit and SmartThings Hub Connector, which do exactly what their name implies.

Samsung announced that SmartThings device support had doubled this yearPatrick Moorhead

The purpose of these SmartThings updates was similar to the Bixby ads. In summary, Samsung now has a mainstream IoT ecosystem that rivals Amazon, Google and Apple. The ecosystem includes proprietary and third-party devices, hubs, and SDKs for connectivity, cloud services, and hardware development kits.

Samsung has fierce competition in the consumer IoT platform market, but its benefits are the scale and scope of its third-party products and its ability to integrate a SmartThings hub into every major Samsung device connected, such as a TV or fridge. One thing that many people forget is that Samsung does not necessarily need the "best" or "first" intelligent IoT ecosystem: it just needs to be powerful enough to satisfy its broad range of integrated customers.

pack

Samsung DJ Koh closes day 1 with a commitment of partnership and opennessPatrick Moorhead

Overall, I think the news of the SDC 2018 demonstrates Samsung's commitment to expanding its smart home ecosystem. Open Bixby and give developers more tools for its SmartThings platform should only accelerate this growth. With an annual production rate of $ 500 million, smart consumer devices (or about to be, soon), it's extremely potential to let more developers work there. In the mobile field, the new user interface and Infinity Flex Display have given industry analysts and reporters funky red meat to chew and excite. Samsung is doing good things here and has absolutely moved the developer ball on the ground.

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