Samsung's leading position in the US high-end television market continues to grow – BGR

A new report has just been released, showing that Samsung continues not only to hold the largest share of the US premium television market, but that the technology giant is growing, thanks in part to aggressive marketing and the company's extensive distribution network. "

It's according to SamMobile, which indicates that Samsung's share of the pay-TV market in the United States was 34% in August. According to the latest data from NPD, which also show that LG, even after the launch of a large number of OLED TVs, is the second closest competitor to Samsung, with a market share of 15%. Vizio and Sony arrive next, with a market share of 11%.

keep on going SamMobile"Samsung performed particularly well in the $ 2,500 segment and over with a 44% market share, up from 27% in the same period last year. Sony has secured second place with 33% of the market, while LG is ranked third with 23%. It is estimated that Samsung crossed the 50% mark in September. "

Samsung, which is planning MicroLED TV launches in the coming months, is taking an even stronger stance if you're watching at least 75-inch TVs. According to the figures of NPD, Samsung has increased from 43% in 2007 to 57% this year. Sony's share is less than half, 25%.

Samsung's strategy for premium TVs, SamMobile argues, seems to work particularly well in the United States.

Samsung has also confirmed the cost of the 85-inch version of the recently released 8K TV in Berlin. Good news: it will only cost you $ 15,000.

There will be models of multiple sizes, ranging from 65 inches to 85 inches, but we have for the moment that confirmation of this high-end price. Samsung is already taking orders here for this 85-inch model. In terms of price / quality ratio, again via SamMobile"The Samsung Q900R boasts an actual resolution of 8,000 pixels and a maximum brightness of 4,000 bits. The TV can produce four times more pixels than a 4K UHD TV. 8K content is not very common, so this is where Samsung's artificial intelligence comes into play.

"Its proprietary 8K AI Upscaling technology enhances image and sound quality to a level compatible with 8K," which is why it does so regardless of the quality or format of the original source. The Quantum 8K processor can recognize and transform content into 8K from sources such as HDMI, USB, set-top box, streaming service and even mobile mirroring. "

Image source: Samsung