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If you want to subscribe Scribd and The New York Times, $ 12.99 per month – when you consider it a standard NYT digital subscription costs $ 15.99 on its own.
You sign up and pay through Scribd, but once you do, you'll get separate logins. Scribd's library of ebooks, audiobooks and more. (One caveat: You'll need to be a new subscriber to both services.)
The two companies have worked together in the past, both on a student subscription and by incorporating the Times articles into the Scribd service. This, however, looks like their biggest partnership yet.
When asked about the price, The Times' vice president of customer experience and retention Dork Alahydoian said simply, "We felt the need to be competitive with other major services."
He added that The Times is hoping to use these types of bundles and retain new subscribers. However, it has not done much of these partnerships in the past – basically, a promotion with Spotify is only one in the United States.
"We definitely needed to make sure it was the right partner, the right audience, the right model," Alahydoian said. In his view, Scribd was a good fit because it was a similar audience as The Times, namely educated readers who are "willing to pay for content."
As for the future, he said, "We're always looking for the right partnership. It's about making sure it's an impactful relationship. "
Scribd, meanwhile, has been experimenting with subscription bundles of its own. In this case, CEO Trip Adler said he's hoping to provide "everything you could want to read in a subscription."
"By having such a great offering, we think we can really expand the number of people who pay for it," he added.
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