[ad_1]
Sony is increasing the cost of its paid PlayStation Pay television service by $ 5 a month for all four categories of customers, today announced the company in a blog post. Sony does not give any concrete explanation for higher prices, except to attribute it to "rising commercial costs". The cheapest PlayStation Vue plan, called Access, will now cost $ 44.99, instead of $ 39.99 a month, while its most expensive Ultra plan will now cost $ 84.99. Sony withdrew its package Slim the cheapest in July.
It is very likely that Sony, like other pay-TV providers, is under increasing financial pressure from rights holders, which could increase licensing costs for live content and other forms of broadcasting. lucrative entertainment. . Earlier today, AT & T announced a $ 5 price increase for its DirecTV Now service, following similar price increases from Sling and YouTube TV in recent months.
"At PlayStation, we're always evaluating the PS Vue service to make sure we're delivering value to our customers, but unfortunately we need to increase the price of our multichannel plans to keep up with rising costs and allow us to to continue to offer a better way to watch the best of sports, entertainment and live news, "reads in Chief View Dwayne Benefield.
The price increase will come into effect on July 24 for new customers Current subscribers will not see the change before the first billing cycle after July 31. The four packages – Access, Core, Elite and Ultra – are subject to the same $ 5 increase. -and its autonomous channels will not be affected in any way.
Released in 2015, Vue is Sony's answer to Sling and other skinny bundle packs that offer a more limited alternative to the tel cable TV in its own right at a reduced price. Last year, the service had over 400,000 subscribers, and is available on virtually all major set-top boxes, as well as PlayStation, mobile, and Mac and PC consoles. Pricing is a differentiating factor influencing competing services, and even small price increases can have a significant impact on the number of subscribers and a new customer's willingness to choose another service.
Source link
