Spotify Offers Home Owners a Free Version of Google Home Mini

If you have a Spotify Premium Family subscription in the United States, you can get a free Google Home Mini service from the streaming service until the end of the year, to as of November 1st, announced today Spotify. Spotify has partnered with Google to distribute the voice assistant to family plan account holders who sign up via the link here on November 1st.

At first glance, this may seem like a nice holiday gift for family plan users (and in some ways). But with the growth of Amazon Music largely due to the Echo and the rise of smart speakers, which could reach 50% of US households before the end of the year, it is also a strategic move for Spotify . YouTube Music and Google Play Music are still far from serious competition for Spotify, but Amazon's rapid growth in the music industry, coupled with the success of Google Home, makes it a quick and easy way to get users to listen to Spotify on smart speakers hooked by the easy-to-use ecosystem of Amazon.

Photo: Dan Seifart / The Verge

(For Spotify, it's best for your kids to take advantage of Google Home to go to college, have an Echo account, and Amazon Music.) Amazon has made breakthroughs in every room. the house, from the alarm clock to the microwave For children growing up with Alexa, it makes sense to use the music service that suits you best.)

According to a report from music research firm MarketWatch, listeners who pay for services such as Spotify, Amazon and Apple Music are 240% more likely to use a smart speaker or personal assistant than those who do not pay. for music. Spotify is already a partner of Samsung for its devices, including Galaxy Home, and is now pushing the Google Home Mini, it is clear that Spotify wants to lock the casual listener who can be in the home of a Premium user, but who does not has not yet committed to a streaming service.

According to Spotify, the free version of Google Home Mini is a limited offer. If you want to register tomorrow.

Update October 31, 9:00 am ET: Spotify indicates that the registration period will begin November 1st and not October 31st. The message has been updated to reflect that.