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Spotify is giving a Google Home Mini speaker to family plan subscribers for a song-free.
The music streaming service said Wednesday it would give the master account owners of the premium for a free-to-speak plans that uses the artificial intelligence-infused, voice-driven Google Assistant. Spotify Premium for Family subscribers can be personalized for $ 14.99 a month.
You can already ask Google Home devices to play music on Spotify, but this deal-which starts Thursday-aims to increase the reach of both the music service and the voice-friendly speakers.
"With the advent of voice and smart speakers this is a key context where people are listening to music." Alex Norström, Spotify 's chief premium business officer. "Our goal is ubiquity, we want to be everywhere where our users are."
At its simplest, Spotify listeners can say, "Hey Google, play Spotify" and ask to skip all or part of a song. Beyond that, you could ask such questions, "Hey Google, when did this song come out?"
This is just the latest move by Spotify to solidify its spot in the growing battle over smart speakers. Earlier this month, Spotify announced it was among the initial partners-along with others such as iHeartRadio and Pandora-on Facebook's upcoming voice-controlled, video-calling Portal speaker due in November. Spotify also has a deal with Samsung Galaxy Street smart speaker.
Google and Spotify will work together to make it easier for users to access the music service, Norström says. That means "things like making the on-boarding experience and the activation experience much, much more seamless than it has been before," he said.
Spotify, which goes public in April, has made it easier for them to get the most out of them. Overall, Spotify has 180 million monthly active users, with about 83 million of those being paying subscribers.
Google Home Mini (regularly priced at $ 49) beginning Thursday hrough Dec. 31 on the web site at www.spotify.com/us/family/.
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