[ad_1] Points to remember: Thanksgiving Day is the fastest growing online shopping day. Cyber Monday is expected to set a new record for online shopping in the United States with an estimated …
Read More »Singles Day Is More Than Just Alibaba – Adweek
[ad_1] Over the last decade, ecommerce company Alibaba Group has had a masterful job linking itself to Singles Day, drumming up excitement each year with a variety show countdown starring A-list celebrities, …
Read More »Le distributeur automatique Halloween de Reese vous permet d’échanger des bonbons contre de bons trucs – Adweek
[ad_1] Dans la hiérarchie des bonbons d'Halloween, il y a généralement trois niveaux: Au sommet, évidemment, se trouvent les barres pleines, le Saint-Graal de la farce ou du traitement. Viennent ensuite les …
Read More »Jared Grusd, PDG de HuffPost, succède à Imran Khan en tant que responsable de la stratégie de Snap Inc. – Adweek
[ad_1] La suite C de Snap Inc. est un peu plus peuplée ces jours-ci, car la société mère de Snapchat a annoncé plusieurs ajouts. Le chef de la direction, Evan Spiegel, a …
Read More »Beto O'Rourke has been Facebook's main repository for political and thematic announcements from May to 20 October – Adweek
[ad_1] From May 1 to October 20, a total of $ 256,392,363 was spent on Facebook campaigns or nationally important issues covering 1,677,184 ads, according to the new social media ad report …
Read More »With Bryan Cranston at the wheel, W + K launches new brand positioning for Ford – Adweek
[ad_1] The New York office of Wieden + Kennedy paves the way for a new era for Ford in its first campaign for the automaker. The agency was responsible for leading Ford's …
Read More »Après presque 4 ans, la lettre de Lenny s'arrête – Adweek
[ad_1] Près de quatre ans après le lancement de Lenny Letter, les anciens collaborateurs Lena Dunham et Jenni Konner font leurs adieux à la marque. Aucune raison particulière n’a été donnée pour …
Read More »"Honestly, it's not for everyone" – Adweek
[ad_1] Turning negatives into marketing can be a tricky proposition, but when done well, it creates magic. Last year's play A, and probably the most striking recent example: Snowbird and Struck, where …
Read More »How is Adobe trying to integrate augmented reality experiences? – Adweek
[ad_1] Adobe wants to make augmented reality available to the masses. At its annual MAX event this week in Los Angeles, the company introduced a new tool that, he hopes, will help …
Read More »Facebook has hidden a bloated video ad metric error for over a year, according to advertisers – Adweek
[ad_1] Facebook deliberately concealed for over a year the problem of exaggerated average surveillance times for paid video ads, a group of digital marketers said Tuesday. In September 2016, the Wall Street …
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