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A customer watches an iPhone XR at a store in Tokyo on Friday. Apple's shares extended Monday a rout that has reduced the company's market capitalization by tens of billions of dollars.
Photo:
Kiyoshi Ota / Bloomberg News
In the world of Quarterly Quarterly Revenue Calls, what you do not say can sometimes be more important.
Apple
Inc.
AAPL -2.84%
generally, do not hesitate to boast of his devices: the first half of his calls is usually nothing. However, during the company's session last week after the fourth quarter results of its fiscal year, the iPhone XR had been the subject of a very moderate language, which had been marketed a week earlier.
When asked how the device behaved, Apple CEO Tim Cook said "we have very, very little data out there," while noting that the models more expensive XS and XS Max launched a month earlier were "really well gone. "
These comments do not bode well for what should be the best selling range of Apple's iPhone line for the coming year. They also did not seem credible, Apple taking orders on the iPhone XR for two weeks at that time. Note that Apple has touted having "very strong" ordered its iPhone X during the fourth quarter call of last year, which had occurred a day before the launch of this device.
In this case, Apple's lack of enthusiasm seems at least presumptuous.
The Nikkei Asian Review reported Monday that the company had asked its Asian manufacturers not to expand their production lines for the XR. This lowered Apple's already depressed share price by 3% Monday morning, putting stocks on pace with their worst loss in two days in six years.
Write to Dan Gallagher at [email protected]
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