The arrogant silence of Apple surrounds a major problem related to the iPhone XS

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Apple's reaction to the growing volume of unable to charge its new iPhone XS or iPhone XS Max is a timely reminder of Apple's ability to communicate with customers outside of a strictly controlled invitation launch event .

Gordon Kelly of Forbes, who reported on the subject this weekend, collaborated with Lewis Hilsenteger of Unbox Therapy to present the results to the world.

[Hilsenteger] I talked about "hundreds" of messages describing in detail a phenomenon that the iPhone XS and iPhone XS Max do not recharge if they are plugged into a wall charger in sleep mode. In addition, some phones are frozen and need to be reset.

Curious about how widespread this is, Hilsenteger has reached eight iPhone XS and iPhone XS Max models and connected them to Apple's standard charger. Of the eight only two (an iPhone XS, an iPhone XS Max) were working properly and were loaded in sleep mode.

The news is public for more than 48 hours from the publication of this article, and Apple has declined to comment on its customers and the world press, including the BBC:

Apple has been silent about complaints that its new iPhone XS and XS Max smartphones are not recharging consistently when they're plugged in …

Apple has not yet responded to the BBC's request for comment.

Honestly, we have the impression that Apple's CEO, Tim Cook, has learned nothing from the negative press surrounding Apple's four weeks of waiting to acknowledge the problem from the battery limitation to the end of 2017. Even with this recognition, Cook has failed to become a leader and take responsibility for the actions of his company. Do we see the same pattern again?

I think so. After all, there is an easy solution. Just having Apple's Twitter account tweet out "Apple is aware of reports of iPhone loading problems and our engineers are investigating" and publish regular updates on the problem, even though these messages are "… still underway" 39, investigation, thank you for your patience. "

Here is the thing. We all know that technology is difficult. We all know that no manufacturer or developer manages to stand out from the crowd. That's why there are software updates, so feedback is essential and why it's important to keep your user base informed of what's going on in 2018.

Does Samsung have any problems with the 9 note camera? Yes. Has he communicated this to customers who report the problem? Yes. Are there any fixes to the camera software being deployed? Yes. Could the answer be better? More than likely – it would be nice for the change log to process camera updates, for example – but there is an answer and a positive feedback loop for customers.

Apple's answer to the impossibility of loading a new iPhone XS and iPhone XS Max is not to answer. Do not use social media. For not posting on this topic on their support pages. Do not respond to journalists who ask for it.

Because we all know that Apple is perfect, the new iPhones are therefore flawless and we have always been at war with Eurasia.

Learn more about Apple's erasure of the unfortunate behavior of AirPower …

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Apple's reaction to the growing volume of unable to charge its new iPhone XS or iPhone XS Max is a timely reminder of Apple's ability to communicate with customers outside of a strictly controlled invitation launch event .

Gordon Kelly of Forbes, who reported on the subject this weekend, collaborated with Lewis Hilsenteger of Unbox Therapy to present the results to the world.

[Hilsenteger] I talked about "hundreds" of messages describing in detail a phenomenon that the iPhone XS and iPhone XS Max do not recharge if they are plugged into a wall charger in sleep mode. In addition, some phones are frozen and need to be reset.

Curious about how widespread this is, Hilsenteger has reached eight iPhone XS and iPhone XS Max models and connected them to Apple's standard charger. Of the eight only two (an iPhone XS, an iPhone XS Max) were working properly and were loaded in sleep mode.

The news is public for more than 48 hours from the publication of this article, and Apple has declined to comment on its customers and the world press, including the BBC:

Apple has been silent about complaints that its new iPhone XS and XS Max smartphones are not recharging consistently when they're plugged in …

Apple has not yet responded to the BBC's request for comment.

Honestly, we have the impression that Apple's CEO, Tim Cook, has learned nothing from the negative press surrounding Apple's four weeks of waiting to acknowledge the problem from the battery limitation to the end of 2017. Even with this recognition, Cook has failed to become a leader and take responsibility for the actions of his company. Do we see the same pattern again?

I think so. After all, there is an easy solution. Just having Apple's Twitter account tweet out "Apple is aware of reports of iPhone loading problems and our engineers are investigating" and publish regular updates on the problem, even though these messages are "… still underway" 39, investigation, thank you for your patience. "

Here is the thing. We all know that technology is difficult. We all know that no manufacturer or developer manages to stand out from the crowd. That's why there are software updates, so feedback is essential and why it's important to keep your user base informed of what's going on in 2018.

Does Samsung have any problems with the 9 note camera? Yes. Has he communicated this to customers who report the problem? Yes. Are there any fixes to the camera software being deployed? Yes. Could the answer be better? More than likely – it would be nice for the change log to process camera updates, for example – but there is an answer and a positive feedback loop for customers.

Apple's answer to the impossibility of loading a new iPhone XS and iPhone XS Max is not to answer. Do not use social media. For not posting on this topic on their support pages. Do not respond to journalists who ask for it.

Because we all know that Apple is perfect, the new iPhones are therefore flawless and we have always been at war with Eurasia.

Learn more about Apple's erasure of the unfortunate behavior of AirPower …