[ad_1]
By Malcolm Owen
Tuesday, October 30, 2018, 12:18, Paris time (15:18, Eastern time)
According to Gene Munster, an analyst at Loup Ventures, the special Apple event has "unfolded as planned", but the announcements made during the presentation, such as the launch of the iPad Pro, were "positively positive" in relation to the general history of Apple.
The iPad Pro 2018 presented on stage by Adobe
In a blog post that follows the event, Munster suggests that updates to the iPad Pro range constitute "an indication of the blurred boundaries between the iPad, the Mac and the iPhone." Additions from the iPhone, such as Face ID, as well as full Adobe applications, Xbox level graphics and a USB-C port more characteristic of Macs, make the classification of the iPad Pro as a tablet "more ambiguous".
The blurring of the line could help Apple to increase its addressable market by producing a lower entry point for owning a "full-fledged computer," suggests Munster.
It is estimated that the products announced during the event will represent approximately 8% of Apple 's total business turnover for the whole of 2018 year, with a share of percentage of similar business figure the following year. Estimates of total unit growth for 2019 remain unchanged, however, Mac and iPad units are expected to grow 1% year-over-year.
"This does not detract from the fact that the products advertised today represent Apple's impressive speed and its consistent depth of innovation," advises Munster. "The company continues to push the boundaries of mainstream consumer products."
The trend to increase the average selling price (ASP) would continue with the latest offers: the price of entry-level MacBook Air rising 20% to 1,199 USD, the iPad Pro from 23% to $ 799 and the Mac mini by 60%. . "We do not change our estimates of the ASP to align ourselves with a level of conservatism," the firm writes.
Apple's retail efforts are considered an "underestimated competitive advantage," with 70,000 employees, compared to Microsoft's second largest retail footprint with 6,000 employees. The addition of 60 new Today at Apple sessions is expected to increase the number of experiences offered at retail stores.
According to Munster, Thursday's quarterly financial results could be used to validate three of the four pillars of a new paradigm of "Apple as a Service". He expects the call to focus primarily on the iPhone ASP for 2019, which is expected by Munster to rise to $ 791 from the Wall Street consensus ($ 756). ), Apple is thinking of finding new ways to make more money with the iPhone, while long – term growth slows to low numbers.
Service growth of 20% is suggested, in line with Street's expectations but down from 28% growth in the previous quarter. A return on capital investment of approximately $ 25 billion is expected, which would support a course of "net cash neutrality" over three years, ahead of Street's expectations of at least five years.
Considered a "non-event", the 48.1 million iPhone units on 47 million street forecasts will apparently prove that the iPhone is becoming a stable business and "works more like software than hardware" .
[ad_2]
Source link
