The copyright storm is intensifying for the developer Fortnite Epic Games

2 Milly, the rapper and creator of rock dance "Milly" is the latest creator to consider a lawsuit against Epic Games for "stealing" the dance and charging their 78.3 million monthly players about $ 5 to unlock it. The emote "drag it", new for season 5, was removed from the game store after 2 Milly who spoke with CBS News. "In fact, they are selling this particular movement, it's up to purchase." It's at that point that I thought to myself that … it can not last too long. "

Fortnite is controversial since its release

Epic has faced controversy since the first presentation of the Battle Royale mode. Originally classified as a clone of the very popular "Battle Grounds" by Player Unknown [VIDEO]," or "PUBG " to sum up, "Fortnite" has become the biggest game on Tic and Youtube, winning the most popular streamers thousands of fans and hundreds of thousands of dollars.

"PUBG" developers PUBG Corporation and Blue hole were disappointed by the similarities between their game and "Fortnite." However, all the companies involved have adopted a concept that has been made popular by Koushun Takami, author of the 1999 "Battle Royale" novel, although there have been previous standby modes in video games. The fact is that PUBG did not invent the genre, but should be considered as an important factor when considering how it became so popular.

"Fortnite" Added game mechanics, in addition to the classic concept of PVP and the "eye of the storm" that forces players to confront each other. This is an excellent marketing strategy with continuous updates and the use of the same culture, which has propelled the free game of Epic Games into a phenomenon.

Among the other creators who expressed their dissatisfaction with the idea of ​​being copied by the avatars of the game, include Alfonso Ribeiro, Carlton Banks in the sitcom of the 90s.The prince of Bel-Air, "whose dance was added to the game and Donald Faison, who is the dance of Turk's character in Scrubs is available for purchase.

The problem may come from internet culture in general. We live in a society where same are recycled and reformulated so often that the original creator is rarely recognized for his work. How many players who buy emotes know where they come from, not to mention those who have spent time imagining them? Just look at the community around the game to see how much copyright law and fair use of the gray area has become.

"Fortnite" generates at least $ 350,000 per month for a streamer

The relationship between developer and player has become symbiotic by nature and is no longer strictly creative and consumer. "Fortnite " streamer Ninja, his real name Tyler Blevins is now the most popular streamer of all time. It organizes daily sessions lasting up to 6 hours, and regularly hosts more than 60,000 viewers. Tic record for most simultaneous viewers on a stream, 628,000 viewers.

His rise can be attributed to his talent and work ethic as well as to the popularity of "Fortnite. "

Using elements of popular culture as content in their Thu Developers give relevance to something or someone who has escaped public awareness for some time, or even gives them a platform to build a career. This has advantages for both parties, but to save time through the hard work of other creators is it to make their work popular again, in some cases more popular than ever before? Creators may have to decide what is most important, royalty checks or all the children in the world who dance.