Facebook launched on Thursday its new online dating platform, called Facebook Dating, in Colombia.
Why it's important: Its potential is enormous – Facebook claims that 200 million users identify themselves as unique on their profiles, by recode.
The details:
CEO Mark Zuckerberg wants the dating service to be for meaningful relationships, not for relationships, and the majority of Facebook users surveyed said they would be interested in such a service.
The system is centered on a home screen based on algorithms containing suggested romantic matches based on everything Facebook knows about users, but not TechCrunch.
Users aged 18 and over will be able to create dating profiles and, once they have reached critical mass, will find matches, according to Wired.
There will be no match to the profiles, unlike Tinder and Bumble.
The service does not require the download of an additional application on your phone.
Facebook limits potential matches to people within 100 kilometers.
The company plans to extend service to other countries, including the United States, in the future.
Yes, but Privacy issues continue to weigh on Facebook after the Cambridge Analytica scandal, and the company will have to manipulate its data to run this service.
The bottom line: The Facebook service is currently free, but there is a potential market for subscriptions. Tinder, a subscription-based subscription application launched in 2012, will generate more than $ 800 million in revenues by 2018, by recode.
