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The & # 39; 17 Challenger is one of eight vehicles to earn the Mopar badge. Video courtesy of Dodge

The CFA does not completely abandon the car models, but the Dodge Challenger, very muscular, is considered very profitable, especially in the high versions performance. A new version is being prepared (Photo: Fiat Chrysler Automobiles)

Choose a vacation, big or small, and you'll find car enthusiasts snacking on it. To watch videos of their favorite Dodge going up in the air and cock on the road.

From the short film " Sprinkles Optional" for the National Donut Day to the "Cupid's Arrow" commercial to celebrate Valentine's Day, Each of the social videos of the Fiat Chrysler brand is filled with noise and exhaust to turn your living room into Daytona International Speedway

And for the first time, car enthusiasts can get a glimpse of how these videos are made.

On Friday, Dodge gave fans a behind-the-scenes look at his latest "Light the Fuse" video on July 4th featuring the Charger SRT Hellcat. The brand publishes a docu-style video of two minutes.

To create the film, Dodge associates with production company The Racing Cowboys, which also produced videos for Lamborghini and Toyota, to create cinematic magic. to show the Hellcat spewing flames from the exhaust, igniting a string of Independence Day fireworks in the process. But the company revealed that the blow was achieved by attaching small remote-controlled flamethrowers to the top of the vehicle's exhaust system.

"There were questions (social media) asking," How do you get out? "So we thought it would be interesting to share the backstage," said Steve Beahm, chief of Dodge passenger car brands.

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To learn more: Workers are "ghosts" of interviews, ending to their work in a vigorous labor market ] More: Risky Behavior: 1 millennium out of 3 dipped in 401 (k) or IRA to finance the purchase of a house [19659010] This type of combustion facility is not exactly recommended for daily driving.The video director, Nicolai Iuul, said that pyrotechnicians and firefighters were on hand to ensure the safety of everything the world

A team of about 40 people s, including police and security guards, worked through the night. "

" In part, it was quite difficult to do, "said Samuel Hubinette, a professional stunt pilot with 25 years of experience. "I had to lash the back of the vehicle several times to get close enough to ignite the fireworks fuse.

"Fortunately, we left with the car still intact, but it was a lot of pressure, of course. "

The Dodge brand creates these videos almost exclusively for its followers of the social media loyal.

" We … want to give fans reasons to return to our social networks to see what is coming ", has said Dodge a statement

That seems to work

Overall, nearly 3 million people have watched holiday videos so far.The fourth edition of July was by far the favorite of fans, with St. Patrick's and St. Valentine's videos for second place, according to the company.

"I have the impression of having the best job in the world.

So, what is the continuation of the programming?

Dodge will film in the coming weeks and publish a video Aug. 17 for Black Cat Appreciation Day, a holiday created to encourage the adoption of pets.

Follow Dalvin Brown on Twitter @Dalvin_Brown

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