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Google has announced the deployment of the Google Lens button in Google Image search results. Google Lens, which was launched in May 2017, is a visual search tool that helps users learn more about images and what they look at visually.
Adding this tool to search for images allows users to learn more about the images they clicked on in Google Image Search. Google said: "From today, when you see something in an image on which you want to find out more, such as a landmark in a travel photo or a background in a stylish room, you can use Lens to explore in the picture. "
Here is a GIF in action in the search for images:
Google Lens has been part of Google Assistant and Google Photos for quite some time and is also an interesting feature of the Pixel phone.
How to see Google Lens in the search for images? After viewing an image, you should see a Google Lens square icon in the image, as shown above in the GIF. Personally, I do not see it yet, so it may still be starting.
And if I do not see it yet? Do not worry, I do not see him again either and I'm in New York. Google said: "Lens in Images is now available on the mobile web for US users searching in English and will soon be deployed in other countries, in other languages, and in the same places as Google Images. . "
Why is it important? This can give researchers more ways to find more information about the objects in the images for which they wish to find out more.
Do SEOs have to consider something? There does not seem to be a particular schema or markup that SEOs need to add to take advantage of the higher Google Lens ranking. Google Lens is only a new search feature added to Google Image Search. One could assume that typical SEO tricks for Google Image Search would suffice here.
About the author
Barry Schwartz is the editor-in-chief of Search Engine Land and is the owner of RustyBrick, a New York-based web consulting firm. He also directs Search Engine Roundtable, a popular research blog on topics related to SEM.
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