The latest Apple advertisement on the iPhone XS is an old bazaar

There was some sophistication on Apple's ads. In a way, the sense of taste of Steve Jobs has permeated the way Cupertino chose to communicate.

Since his death, things have been a little erratic. There have been some really memorable announcements. Plus, however, have bathed in a bland musicality, with no thought to support their lives.

Apple has long preferred to show people dance.

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The first advertisement for Apple iPhone XS was an attempt at a grand illusion, whose only real trick was to conceal its now highly controversial hack.

Now, the company has released a new work, a very depressing one.

The deeply thought-out thought is that now you have a bigger screen, everything becomes bigger.

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Yes, just as if you were visiting Texas.

You photograph a cat and it gets bigger. You photograph your friends and they grow.

And, believe it or not, you photograph a dog and it grows too.

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God, how long did it take for someone to think about it? And how long did it take everyone at Apple to not see that it was as inspired as ordering chicken from KFC?

I understand that Apple is trying to be so many things to so many people in so many places these days.

"Everything you love has just grown," Apple says in the ad. Other than the imagination of the creative department of Apple, that's it.

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Despite the fact that Samsung could stay for a long time with larger phones, this is not the first time that Apple claims its product with a larger screen.

Remember the iPhone 5? Apple explained in a charming ad how the biggest screen works for humans. He showed that the screen was designed with the stretching ability of the human thumb in mind.

At that time, Apple's ads were distinctly Apple.

This new advertisement could be as much about Samsung as Apple. Speaking of which, here is the Samsung announcement that boasted of being the home of the big and the big ones.

You might not remember it. It's from 2017, after all.

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