[ad_1]
From demonetising problems to screaming algorithms, YouTube creators have a lot of problems with the platform. And while constant changes are a way to look for improvements, they can become a source of anxiety for YouTubers whose advertising revenue is (literally) their livelihood. Rohit Dhawan, Senior Director of YouTube Product Management, knows this and is introducing new features to (hopefully) make things better.
YouTube creators with more than 100,000 YouTube Partner subscribers can now subscribe to channels. There is the potential that this option will also extend to smaller channels:
With Channel subscriptions, users pay a monthly recurring fee of $ 4.99 for unique badges, new emoji, member-only posts in the Community tab, and access to unique custom benefits offered by creators. like exclusive livestreams, extra videos or outs.
Badges and emotes have long been a trademark of Twitch, while Dhawan does not draw the connection, it is clearly present (intentional or not). Likewise, the idea of exclusive content as a form of community building is the heart and soul of what Patreon offers to consumers and creators. As for money, Polygon discovered that YouTube was planning to cut 30% of the chain 's business figure, giving creators 70% of the monthly subscription of $ 4.99, making it more generous than Twitch but not as lucrative as Patreon. However, all these ideas are not borrowed from other platforms. Collaboration with other platforms also plays a role.
YouTube is associated with Tee Spring to help YouTubers who have more than 10,000 subscribers sell their merchandise, but the way it is presented is even more remarkable. "[C]The founders can choose from over 20 items of merchandise to customize and sell via a shelf on their chain, "making the process transparent.
Finally, YouTube launches Premieres, a point halfway between uploaded videos and YouTube Live.
[C]The creators will be able to start pre-recorded videos live … When all the fans will come to watch the first one, they will be able to chat in real time (and with the creator!) In real time via the chat.
For creators and consumers, it's always good to have options. With the video being the latest wave, forcing YouTube to compete with Facebook and Instagram (see IGTV), it's a smart move on their part. But with so many creators (wisely) not wanting their eggs to be in the same basket, it will be interesting to see if the new features of YouTube significantly increase its profits or become an underused fun fact.
[Source: Polygon and YouTube]
[ad_2]
Source link
