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This year marks an interesting turning point for OnePlus. In December, he will reach the five-year mark. The company supported by Oppo has managed to grow considerably in this relatively short window. Last June, he claimed to have sold a million units of his latest smartphone during the first 22 days.
Continued growth will require strategic partnerships. In the United States, this means a partnership with an operator – after all, most smartphone users are still buying devices via these channels here. Like the current launch of the 6T, OnePlus announces the launch of its first US operator, T-Mobile.
Why choose the third carrier? Here's what CEO Pete Lau said about the deal: "T-Mobile is the ideal wireless partner for us in the United States. The OnePlus 6T has a high speed and we want our customers to release it on the fastest network in the country. "
T-Mobile President and CEO John Legere also notes that somewhere around 200,000, OnePlus owners use their unlocked handsets with the carrier. In addition to the type of agreements between the two companies, the size of T-Mobile offers a good opportunity to help OnePlus grow at a reasonable pace. This type of modest expansion has long been the key to the success of the company.
While other smartphone manufacturers compete, OnePlus strives to offer a solid phone at a reasonable price. But even $ 549 seems to intimidate users accustomed to buying phones at subsidized rates from the operator.
The 6T will be available at T-Mobile on November 1 – although New Yorkers can buy one from tonight in T-Mobile's Times Square.
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