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The Apple letter urges the Trump administration not to enforce the rates that will affect Apple products and to find "more effective" solutions. According to the company, the United States will be the hardest hit by the proposed tariffs, which will lead to lower growth and competitiveness in the United States and higher prices for US consumers.
The proposed price list covers a wide range of Apple products and products used in our US operations: Apple's wireless connectivity and digital health products, including Apple Watch, Apple Pencil and Air Pod; Apple computer tools such as MacMini; Apple adapters, cables and chargers designed for efficiency and security; Apple-designed components and custom tooling for Apple manufacturing and repair sites; specialized test equipment for Apple's US product development labs; and servers, hard drives, and cables for Apple's US datacenters that support our global services such as the App Store.
According to Apple, the rates will increase the cost of its operations in the United States, divert its resources and disadvantage Apple compared to its foreign competitors, which will lead to more expensive Apple products for customers.
Second, because all tariffs turn out to be a tax on US consumers, they will increase the cost of Apple products that our customers now rely on in their daily lives. For example, the proposed rates cover Apple Watch, which has become the best-selling smart watch in the US and around the world.
Since we started Apple Watch a few years ago, users have been telling us how it has changed and, in some cases, saved their lives. Apple Watch is also used in conjunction with US universities to help individuals deal with health issues such as epilepsy and recovery from a heart attack.
Apple CEO Tim Cook said in July that Apple is evaluating the fourth tariff that the United States plans to implement and comment on its impact on Apple at a later date. Cook called the review of the tariff "a tedious process" because of the need to take into account not only the revenues, but also the purchases made by other non-revenue-related companies, such as data centers.
The United States has already put in place three sets of tariffs for steel, aluminum and $ 50 billion in other products from China, but none of these tariffs have had any impact on the products. and Apple devices.
Commenting on the rates in July, Cook said that while Apple believes the US trade deal with other major economies needs modernization, tariffs are not the right approach. Cook however indicated that Apple was "optimistic" that the tariff issue would be resolved and that the company hoped that "the calm head would win".
Apple's shares fell as a result of tariff news.
Note: Due to the political nature of the discussion on this topic, the thread is in our Policy, Religion and Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but the post is restricted to forum members with at least 100 posts.
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