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By Mike Wuerthele
Monday, November 12, 2018, 07:49 PT (10:49 ET)
Ming-Chi Kuo has reduced the sales forecast of the iPhone XR for next year from 30 to 70 million, based on a possible trade war with China and others factors that may weigh on sales, which is very similar to its erroneous predictions. iPhone X volumes.
IPhone XR Blue and White HomePod
In a note to investors seen by AppleInsider TF Securities' Ming-Chi Kuo informed investors that three factors are holding back iPhone XR demand around the world. The first reason, general, is the negative impact on consumer confidence that a potential trade war could have, especially in the Chinese market.
Kuo also raised the possibility that customers expect the features of the iPhone XR to become more affordable in a year, with additional enhancements, such as even smaller framing and a dual camera system at this pricing level . Competition from the Huawei Mate 20 series is also cited, but passing as a third factor.
TF Securities reduced the iPhone XR shipments estimates for the fourth quarter of 2018 by approximately 35%, as well as for the first quarter of 2019 and the second quarter of 2019 by approximately 30% each.
Kuo thinks that "traditional" iPhone shipments will increase considerably thanks to "more affordable prices". Kuo, however, does not reduce unit sales estimates for the holiday quarter and anticipates between 75 million and 80 million units sold.
However, the net effect of the iPhone XR demand will result in a year-over-year decline in the first quarter of 2019, if Kuo is correct.
Kuo already said that about the iPhone X in early 2018 and was not accurate. His voice has joined a group of analysts predicting poor sales of the device and lower revenues than Apple.
In October, Kuo had predicted that Apple's iPhone XR application would be better than expected. Apple will launch about 38 million in time for sales. He then said that the iPhone XR should defeat a "low seasonality" after the holiday quarter. Instead of a nearly 50% drop that the iPhone 8 has experienced after the holidays, the iPhone XR is only expected to drop by 30%, a favorable comparison with the fall of the iPhone. about 40% of the entire sector.
Kuo joins other pessimistic analysts about the future of Apple because of declining demand for the iPhone. However, Jun Zhang of Rosenblatt and Bank Of America Merrill Lynch seem more concerned that Apple will not release iPhone sales figures in the future, more than any other realistic concern.
A less expensive alternative to the iPhone XS and XS Max, the iPhone XR features a 6.1-inch Liquid Retina LCD screen instead of an OLED display used by its employees, from A single wide-angle 12 megapixel camera at the rear and a large array of bright color options. Preorders start on October 19th and the first units arrive on October 26th.
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