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By Malcolm Owen
Wednesday, October 24, 2018, 06:52 (Eastern Time)
The ambassador of the Russian brand for Samsung Ksenia Sobchak would be sued by the South Korean smartphone maker, for being surprised in public by using an iPhone X instead of the handsets that it was supposed to promote.
via CEN
Ksenia Sobchak has been hired by Samsung to market its smartphones in the country. The TV presenter, journalist and Russian politician was hired to use the smartphones in public. Under similar agreements between companies and influential individuals, they are generally not allowed to use competing products in public, a rule that Sobchak has broken.
according to The mirrorSobchak was spotted with an iPhone X during a TV interview. The personality was trying to hide the Apple smartphone under a piece of paper while the cameras were on. Sobchak reportedly also used the iPhone X during social events in Moscow and other appearances on TV, still in violation of the rules of the contract.
Formerly dubbed the "Russian Paris Hilton", Sobchak would also be the godchild of President Vladimir Putin, whom she had already headed in the 2018 elections. Anatoly Sobchak, his father, was the first elected mayor of St. Petersburg. have been a mentor for the president.
The numerous observations led Samsung to sue Sobchak for breach of contract, for an estimated amount of 108 million rubles (about 1.6 million dollars). It is unclear how much Sobchak was originally paid by Samsung, but it is likely that the damages claimed by the lawsuit have a much higher value, including penalties for non-compliance. ;agreement.
Neither the representatives of Sobchak nor Samsung have commented publicly on the case.
The practice of remunerating influencers for whom they use the products is common, with celebrities and other personalities posting articles on social networks marketing articles directly or indirectly through an observed use. In the case of smartphones and other devices connected to the Internet, the identification of influencers using the "bad" phone on social media is a major blunder for marketing, which occurs quite often online.
In 2014, Maroon 5 singer Adam Levine promoted the launch of the Samsung Milk Music Service, including the suggestion to hold an "iPhone Engraving", but a week later he was surprised to promote a TV appearance from an iPhone. Levine was also scheduled to perform at the iTunes Festival at that time.
The tennis player David Ferrer sent a tweet to his subscribers to promote the Galaxy S4 in 2013, but the message was marked "via Twitter for iPhone". In 2015, the BlackBerry public relations team sent a tweet promoting the BlackBerry Classic from an iPhone, reflecting a similar mistake made by the then creative director, Alicia Keys, in 2013.
More recently, Wonder Woman star Gal Gadot sent a tweet to fans in April, endorsing the Huawei Mate 10 Pro. This tweet has again been revealed from an iPhone. The tweet has been removed and replaced by other marketing messages. One of the star's staff members was blamed for this confusion.
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