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Continuous streaming company TIDAL has announced the expansion of its streaming services to Amazon Echo and Alexa-compatible devices, thanks to a new Alexa Skill and a 30-day trial promotion. Starting with one or the other, as one might imagine, is quite simple. In order for TIDAL to be enabled on any Alexa-linked device, users must access the Amazon Alexa app on their smartphone, then go to the "Address Games" section. A quick search for "TIDAL" will show the appropriate skill, which must be activated before linking a TIDAL account. New subscribers can benefit from a 30 day trial during the registration process. From there, in the "Settings" menu of the application, select "Music", then "Choose default music service", allowing TIDAL to serve as streaming service for Alexa devices or Echo connected. The music can then be discovered and read intuitively by genre, mood, album, artist, song title or randomly, in addition to the use of voice commands for playback control. If TIDAL is not set by default, adding "on" or "from TIDAL" at the end of a command will instantiate the service.
Context: Of course, TIDAL is not far from the first music streaming service to appear on these particular devices. The services of Amazon, Pandora, and many others, have been around since the launch of the first Echo smart speakers. That said, it is a relatively important step forward for TIDAL. Originally launched in 2014, the company has not been successful for several years. In fact, it was revealed in May that the company had failed to pay royalties due to the record companies for about six months. Just before that, it was also apparent that he only had a few months of working capital before the actual bankruptcy. The reports were apparently confirmed shortly thereafter by Phonofile's CEO, a subsidiary of Sony, who said that the streaming music provider was late in making its payments. This is despite the fact that it is one of the most expensive services and that it offers some relatively interesting advantages, such as true Hi-Fi audio quality, access to more than 60 million songs and more than 240,000 videos.
That said, in August, TIDAL successfully reached an agreement with the US cell carrier Sprint, including the service as part of its Unlimited Premium package, which cost subscribers $ 90 per month. This helped the operator to balance its own offering, with more than 50 GB of LTE mobile access point, HD mobile video streaming, Hulu monthly service, global roaming as well as unlimited conversation, text and 4G data. However, it was almost certainly more beneficial for TIDAL to help the company acquire customers, exposure to potential subscribers who may not have heard of the service and validation as a service provider partner. mobile telephony.
Impact: Now, with this agreement hidden and ongoing, the company is looking again, this time through smart devices connected via the Amazon Alexa platform. Although TIDAL had a difficult past, the movement could and should put it on an upward trajectory. Having a service on the platform will give him a lot more visibility. It also places it alongside some of the biggest names in streaming music and media content, further validating its services, and offering, at least in some cases, hardware that can actually support Hi-Speed playback. Fi for which he is better known.
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