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"Aviator represents the true vision of the Lincoln brand," said David Woodhouse, design director for The Lincoln Motor Company. "With such a striking look, we needed sounds that matched the beauty of this vehicle."
Apparently Jennifer Prescott, supervisor of vehicle harmony, thought the Detroit Symphony would think she was crazy when she asked to join them in creating a carillon in the new Aviator.
"As an orchestra from the hometown of Motor City, we were really interested when Lincoln contacted us for a job combining music, cars and technology," said Anne Parsons, President and CEO of the Detroit Symphony Orchestra.
After allowing them to sit in a Continental – the aviator was not yet ready – to feel the ambiance of a modern Lincoln, the symphony had carte blanche to record . Originally, this meant that they had recorded 125 different options that were eventually reduced to what was retained in the new Aviator.
This choice of extra effort is quite important for the brand. If you ride in a modern luxury vehicle, including elite vehicles like the Rolls Royce Phantom, you will not experience this type of polish.
Varnish is what makes it meaningful. Getting the basics of a modern car is easy, but it's more crucial than ever to find ways to stand out and stand out. It may seem odd that Lincoln has done so much to prevent chimes, but it's something to add to the surprise and delight of the car. This makes the car more expensive and more luxurious. This gives the buyer the impression that the manufacturer is devoting more time and thought to the vehicle he has decided to purchase.
In some cases, it makes all the difference.
The Aviator will debut at the Los Angeles Auto Show in a few weeks, where we will have all the information on the brand's all-new luxury crossover.
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